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EMARKETER
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More than half of Gen Zers watch longform videos on social media
https://www.emarketer.com/content/gen-zers-watch-longform-videos-on-social-media
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53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.
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