Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.| EMARKETER
US advertisers will spend $25.9 billion on AI search ads in 2029—13.6% of all search ad spending, up from just 0.7% in 2025, according to EMARKETER's May forecast.| EMARKETER
Retailers and tech giants are rushing to roll out AI-powered search.| EMARKETER
But they can take a page from the fintech handbook to maintain productivity and retain workers.| EMARKETER
Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?| EMARKETER
More than eight in 10 US smartphone users surveyed by Field Agent found product images and photos to be "very" or "extremely" influential.| EMARKETER
CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.| EMARKETER
Next year, for the first time, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges. PMPs—a subset of real-time bidding (RTB) in which some sort of private deal exists between a publisher or a small group of publishers and select ad buyers—will see double-digit growth throughout the forecast period. Growth in PMP ad spending will outpace that of the open markets by about 3 to 1 in 2020 and beyond.| EMARKETER
Latest Programmatic Ad Spending data and analysis from EMARKETER including reports, charts, and articles.| EMARKETER
Latest Digital Ad Spending data and analysis from EMARKETER including reports, charts, and articles.| EMARKETER
Marketers use GenAI to customize video ads| www.emarketer.com
High healthcare costs are forcing people to make difficult choices. Here’s the data you need to draw consumers to your brand and foster their trust in it.| EMARKETER
Insurers will lead the financial services pack on digital ad spend in 2024, buoyed by healthy profits. But a looming climate crisis will make their ad spend bonanza short-lived.| EMARKETER
“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”| EMARKETER
Latest Location Data data and analysis from EMARKETER including reports, charts, and articles.| EMARKETER
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.| EMARKETER
Growth rates in retail media ad spending are slowing YoY. The channel’s contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.| EMARKETER
Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.| EMARKETER
71% of teen YouTube users use the platform at least once per day, while 58% of teen TikTok users do the same on TikTok, according to October 2023 data from Pew Research Center.| EMARKETER
Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.| EMARKETER
Google might leave Bing and Yahoo in the dust for visits, but the popular search engine has been losing some shine as the go-to platform for product search. A number of consumer surveys have shown that more US digital shoppers now start their searches on Amazon.| EMARKETER
BIA/Kelsey predicts US investment on mobile location-targeted ads to reach $26.5 billion in 2019. Location targeting includes mobile ads sold by newspaper and magazine publishers and TV and radio broadcasters.| EMARKETER
Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.| EMARKETER
Traditional TV live sports viewers will drop below 90 million for the first time October 1, 2024 (New York, NY) – The number of live sports viewers tuning in through traditional pay TV services will continue its decline, averaging a rate of 4.4% year-over-year over the next five years. According to eMarketer’s latest forecast on live […]| EMARKETER
Leverage our proprietary and industry-renowned methodology to develop and refine your strategy, strengthen your teams, and win new business.| EMARKETER
After appearing to plateau, Amazon has regained its ecommerce momentum. But competitors still threaten Amazon’s ability to gain market share.| EMARKETER
Automation and AI are enhancing email marketing with improved personalization and efficiency.| EMARKETER
Shoppers made a record number of Amazon purchases this holiday season: Strong consumer spending coupled with momentum in its ad business helped propel Amazon’s earnings well past expectations.| EMARKETER
This EMARKETER guide explores the world of ad blocking: Why millions are turning to it, its impact on marketing and advertising, and what the future of ad blocking holds.| EMARKETER
Summer is just getting started, but it’s already back-to-school season for parents. As of mid-June, nearly a quarter (24%) of US adults have already begun back-to-school shopping and another 45% will start sometime before the end of July, according to a March 2024 survey from LTK. As retailers roll out their back-to-school campaigns, here are three tips to keep consumers engaged and spending.| EMARKETER
US programmatic digital display ad spending continued growing at double-digit rates during the pandemic, and we expect it to reach a milestone next year when more than 9 in 10 digital display ad dollars are transacted using some form of automation.| EMARKETER
Trump’s tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.| EMARKETER
TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.| EMARKETER
Retail media’s growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.| EMARKETER
Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.| EMARKETER
Brands’ customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.| EMARKETER
The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.| EMARKETER
By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.| EMARKETER
Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.| EMARKETER
Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.| EMARKETER
The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.| EMARKETER
While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here’s what marketers need to know to take advantage of the increase in physical and digital shopping channels.| EMARKETER
The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.| EMARKETER
When it comes to online shopping, 61% of US consumers begin their product hunt on Amazon, close to half on a search engine like Google, and 32% on Walmart.com.| EMARKETER
53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.| EMARKETER
Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.| EMARKETER
The EMARKETER guide explores the characteristics, media consumption habits and buying attributes for this large and tech-savvy generation.| EMARKETER
Immerse yourself in the ins and outs of the podcast industry with our in-depth guide. Discover industry-leading platforms, audience insights, and advertising trends.| EMARKETER
This EMARKETER guide explores how the holiday season is changing and what retailers need to know about consumer shopping habits ahead of the 2024 shopping season.| EMARKETER
This guide breads down the rapidly growing BNPL industry, highlighting growth trends, the regulatory landscape, past performance (with data), and top BNPL companies.| EMARKETER
The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.| EMARKETER
This EMARKETER guide to Gen Alpha demystifies this rising target demographic for marketers. It explores their unique characteristics, preferred social platforms, and key strategies for effectively reaching them.| EMARKETER
Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That’s more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).| EMARKETER
The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market.| EMARKETER
Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years—with several beginning to scale—Amazon’s No. 1 position will be secure well into the future.| EMARKETER
EMARKETER’s guide to mobile commerce explores its applications in business, the latest trends shaping its future, and the advantages it offers to modern retailers.| EMARKETER
US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.| EMARKETER
Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won’t be Amazon—but it will bring in new Gen Z shoppers.| EMARKETER
Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.| EMARKETER
Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.| EMARKETER
