Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.| EMARKETER
Content is king, even in ecommerce. Product page details—images, videos, reviews, descriptions—can make or break an online sale. According to Salsify, product content has become a greater priority among brand marketers. In 2018, practically all (99%) agree that quality product content is important to sales growth through digital channels.| EMARKETER
Leverage our proprietary and industry-renowned methodology to develop and refine your strategy, strengthen your teams, and win new business.| EMARKETER
It’s been one year since GDPR became enforceable and marketers are still anxious about data regulation. Since the law went into effect, ad trade groups have become more accepting of outside regulation but they still want to shape the laws that affect their industry.| EMARKETER
60% of US B2B marketers plan to boost spending on AI tools and on social media advertising in 2025, per November 2024 data from Madison Logic and The Harris Poll.| EMARKETER
Digital grocery will become the largest ecommerce category by 2026, according to our US Digital Grocery 2024 report. To grow their share of digital grocery sales, brands need to understand what motivates consumers to buy groceries online, how the digital grocery experience can be improved, and where growth opportunities lie.| EMARKETER
Proximity mobile payment transaction value will increase by 21.4% this year and by double digits through the end of our forecast in 2028.| EMARKETER
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.| EMARKETER
Learn what’s behind the distrust and how banks can overcome it.| EMARKETER
By 2026, 90% of online content could be AI-generated. A premium on human-crafted content could follow as regulators race to establish standards for responsible AI use.| EMARKETER
72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 type of research done on mobile devices in-store, per August 2023 1WorldSync data.| EMARKETER
Gen Alpha is “very savvy when it comes to brands,” said Dani Mariano, president of Razorfish. But the young generation has different attitudes toward technology and learning than their older counterparts. They’re open to learning from brands, especially when creators are involved. And they’re eager to interact with others, both on and offline. Here are five key stats from Razorfish’s recent report on Gen Alpha.| EMARKETER
Instagram will be biggest beneficiary of TikTok ban December 18, 2024 (New York, NY) – Ten years ago Instagram represented just over 7% of Meta’s (then-Facebook’s) total US ad revenue. In 2025, it will account for more than half, according to the latest advertising forecast from Emarketer. And it continues to grow at double-digit rates, […]| EMARKETER
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.| EMARKETER
But they can take a page from the fintech handbook to maintain productivity and retain workers.| EMARKETER
Latest Programmatic Ad Spending data and analysis from EMARKETER including reports, charts, and articles.| EMARKETER
Latest Digital Ad Spending data and analysis from EMARKETER including reports, charts, and articles.| EMARKETER
Marketers use GenAI to customize video ads| www.emarketer.com
“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”| EMARKETER
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.| EMARKETER
Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.| EMARKETER
Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.| EMARKETER
Google might leave Bing and Yahoo in the dust for visits, but the popular search engine has been losing some shine as the go-to platform for product search. A number of consumer surveys have shown that more US digital shoppers now start their searches on Amazon.| EMARKETER
Automation and AI are enhancing email marketing with improved personalization and efficiency.| EMARKETER
US programmatic digital display ad spending continued growing at double-digit rates during the pandemic, and we expect it to reach a milestone next year when more than 9 in 10 digital display ad dollars are transacted using some form of automation.| EMARKETER
TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.| EMARKETER
Retail media’s growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.| EMARKETER
Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.| EMARKETER
Brands’ customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.| EMARKETER
The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.| EMARKETER
By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.| EMARKETER
Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.| EMARKETER
Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.| EMARKETER
The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.| EMARKETER
While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here’s what marketers need to know to take advantage of the increase in physical and digital shopping channels.| EMARKETER
The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.| EMARKETER
When it comes to online shopping, 61% of US consumers begin their product hunt on Amazon, close to half on a search engine like Google, and 32% on Walmart.com.| EMARKETER
53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.| EMARKETER
Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.| EMARKETER
The EMARKETER guide explores the characteristics, media consumption habits and buying attributes for this large and tech-savvy generation.| EMARKETER
Immerse yourself in the ins and outs of the podcast industry with our in-depth guide. Discover industry-leading platforms, audience insights, and advertising trends.| EMARKETER
This EMARKETER guide explores how the holiday season is changing and what retailers need to know about consumer shopping habits ahead of the 2024 shopping season.| EMARKETER
This guide breads down the rapidly growing BNPL industry, highlighting growth trends, the regulatory landscape, past performance (with data), and top BNPL companies.| EMARKETER
The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.| EMARKETER
Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That’s more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).| EMARKETER
The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market.| EMARKETER
US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.| EMARKETER
Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won’t be Amazon—but it will bring in new Gen Z shoppers.| EMARKETER
Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.| EMARKETER
Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.| EMARKETER
