A lot of AB testing and conversion rate optimization discussion is focused on adding or removing elements from the site. For example: Does free shipping messaging help or hurt? (Our case study on this) Should we add quick links on the homepage? (Our case study on this) Does an upsell after adding to cart help […] The post Visual Consistency in Ecommerce UX: The Right Photos Turn “No Difference” Into a 13% Increase in Proceeding to Checkout [Case Study] appeared first on Growth Rock.
