A lot of AB testing and conversion rate optimization discussion is focused on adding or removing elements from the site. For example: Does free shipping messaging help or hurt? (Our case study on this) Should we add quick links on the homepage? (Our case study on this) Does an upsell after adding to cart help […] The post Visual Consistency in Ecommerce UX: The Right Photos Turn “No Difference” Into a 13% Increase in Proceeding to Checkout [Case Study] appeared first on Growth Rock.| Growth Rock
We just added 11 new tests to our ecommerce A/B test database and I wanted to highlight one of them in this article. It’s become very common to have a floating support widget on the bottom right of ecommerce sites. For example like this on Casper.com: But in a recent A/B test, we tested having […] The post Adding Support Icon to Navbar Increased Conversion Rate 7% appeared first on Growth Rock.| Growth Rock
An issue that’s come up with more than one client for us recently is when a large site redesign is “in the pipeline” and people in the company disagree about whether or not they should...| Growth Rock
I have a simple 2-step criteria for determining if AB testing has a high enough ROI to be seriously considered for your marketing team: Criteria #1: Your business makes $2,000,000 or more in revenue Criteria...| Growth Rock
Truth be told, optimizing a website is a daunting task. The same anxiety that makes writers stare at a blank page for hours or a musician futz around with their instrument for an afternoon is...| Growth Rock
Not presenting related items at the shopping cart step could be costing many ecommerce stores millions in potential revenue. In particular I’ve noticed while large, well known brands do this consistently (see examples below), mid-size...| Growth Rock
Recent AB tests we’ve done suggest that many ecommerce sites could see an increase in mobile conversion rate by adding a “bar” of navigation links at the top of their mobile homepage, instead of relying...| Growth Rock
The most comprehensive, data-driven guide to ecommerce mobile checkout best practices and trends based on actual data from the top 40 ecommerce sites.| Growth Rock
Our boutique CRO agency is 100% focused on ecommerce. We run hundreds of AB tests per year on 7-figure and larger Shopify, Magento, Bigcommerce, SFCC, and custom built ecommerce websites.| Growth Rock
Growth Rock Database of Ecommerce A/B Tests Below is a running list of all ecommerce AB tests we’ve run for clients for the past 7 years. You can read more about why we created this...| Growth Rock
Should you make your add to cart button sticky? (stay on the page) Here we share actual AB test results that show a conversion rate increase from doing so.| Growth Rock
Most ecommerce companies who do A/B testing don’t actually have a CRO strategy. They just run one off tests, one after another, based on the problem of the day: Our PDP photos aren’t as good...| Growth Rock
The long standing advice on running A/B tests has been to base every test on a hypothesis, but we, as an A/B testing agency, are no longer doing this. On paper, basing A/B tests on...| Growth Rock
We recently ran an AB test for an apparel ecommerce client where we moved the “Size Guide” link up the PDP, closer to the size dropdown. This test is interesting because CRO best practices suggest...| Growth Rock
We present results of 2 AB tests we ran on an ecommerce store that shows that adding a savings percentage next to product price can increase conversion rate| Growth Rock
We've run hundreds of AB tests for many companies using Optimizely, VWO, and Adobe Target. Here we share our honest experiences on the features that matter.| Growth Rock
We know free shipping is a massive needle mover for ecommerce customers. In this short case study we share results from two AB tests we’ve done that help answer: Where is the best place to...| Growth Rock
We’re noticing that it’s become trendy for a lot of fashion brands to not place reviews on their product pages (“PDP”). You don’t see “stars” on the top right like you’re used to on most...| Growth Rock
