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From:
designnotes.blog.gov.uk
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Good services are verbs, bad services are nouns – Design in government
https://designnotes.blog.gov.uk/2015/06/22/good-services-are-verbs-2/
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To a user, a service is simple. It’s something that helps them to do something - like learn to drive, buy a house, or become a childminder. It’s an activity that needs to be done. A verb that comes naturally …
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