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How lack of motivation could be seen as a hindrance to solving programmatic fraud - Digiday
https://digiday.com/media-buying/how-lack-of-motivation-could-be-seen-as-a-hindrance-to-solving-programmatic-fraud/
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Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world -- the latest boogeyman being MFAs
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