B2B marketing attribution: How to get it right
To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution.| CMO Alliance
When budgets are tight, marketers need to justify every penny of their spend. But without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually working. It’s all too easy to overlook channels that are flying under the radar, but playing a crucial role in the customer journey. Full-funnel […] The post Are you focusing on the wrong channels? Find out with full-funnel attribution appeared first on Mediahawk.| Mediahawk
To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution.| CMO Alliance
Discover why customer advocate attribution is messy, and why tracking revenue influence is the realistic way to prove advocacy impact.| Point of Reference
Incrementality-adjusted Attribution blends lift and attribution to deliver true iROAS, bridging marketing dashboards with CFO-trusted ROI.| Lifesight
Carlota Feliu, Head of Marketing at HP, shares how B2B marketing is shifting closer to sales, customers, and revenue. From ABM strategy to AI adoption and GTM alignment, she unpacks what it really takes for marketing to drive impact| CMO Alliance
The sharpest marketing teams think in bets, not tests. Here’s how to prioritize for impact, uncertainty, and feasibility.| Recast
A guide on how to prioritize marketing tests by impact—not just precision—when you can’t run them all.| Recast
A guide on how to prioritize marketing tests by impact—not just precision—when you can’t run them all.| Recast
Explore how Multi-Touch Attribution helps map customer journeys, its key limitations in a privacy-first world, and how causal attribution addresses the gaps.| Lifesight
AI tools like ChatGPT, Perplexity, and Google Gemini are fundamentally changing how consumers discover and purchase products online. Instead of searching Google or scrolling Instagram, shoppers are now turning to AI agents for personalised recommendations. This evolution presents exciting opportunities, but it also breaks the traditional rules of marketing attribution.| Littledata Blog
Unlock smarter marketing with CRM-connected attribution. Learn how syncing your CRM and marketing data reveals the full impact of every touchpoint.| emarketingplatform.com
As a CMO, I often hear the term "360-degree marketing" or "omnichannel marketing" thrown around like a buzzword, but what does it really mean?| CMO Alliance
This article clears up common confusion, and discusses six myths, around important incrementality testing concepts.| Recast
Create an incrementality system of continuous planning, experimentation, validation, and optimization for your marketing organization.| Recast
Healthcare lead attribution is vital for marketers to get right - but it's so easy to get it wrong. Are you making these common mistakes?| Mediahawk
Learn why traditional Marketing Mix Models fail to capture holiday promotion impact accurately, and how Recast's Spike Modeling provides deeper insights into true revenue effects.| Recast
In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.| Revenue Marketing Alliance
Real-world data combined with expert insights in a simple eBook to give you the roadmap for scaling your marketing attribution efforts.| Revenue Marketing Alliance
As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
Our State of Revenue Marketing report is packed full of data about how our respondents are fairing in terms of their revenue performance. In this preview, we share some of our findings from the report related to revenue goals.| Revenue Marketing Alliance
Our groundbreaking 2024 Customer Acquisition and Marketing Attribution Survey will reveal the inner workings of today's state-of-the-art revenue engines. And you can help uncover the key insights.| Revenue Marketing Alliance
Learn why first-party data is essential for personalization, privacy compliance, and measurement as third-party cookies become obsolete.| Recast
