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Making brand activations cost-effective with technology, Marketing & Advertising News, ET BrandEquity
https://brandequity.economictimes.indiatimes.com/news/marketing/making-brand-activations-cost-effective-with-technology/95070449
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Brand activations help consumers understand and absorb the brand through multiple senses, which in turn leaves a lasting impression on the consumer. To make it memorable, activations focus on a limited number of consumers at a time.
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