Find the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.| ETBrandEquity.com
In recent years, approximately 12.5 crore consumers in India have embraced online shopping, with a significant portion hailing from tier-II, -III, and -IV cities.| ETBrandEquity.com
Brand activations help consumers understand and absorb the brand through multiple senses, which in turn leaves a lasting impression on the consumer. To make it memorable, activations focus on a limited number of consumers at a time.| ETBrandEquity.com