Login
From:
Beet.TV - The Root to the Media Revolution
(Uncensored)
subscribe
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha – Beet.TV
https://www.beet.tv/2025/01/measuring-tv-outcomes-makes-for-fair-contest-with-digital-itvs-modha.html
links
backlinks
Tagged with:
itv
cimm london 2024
sameer modha
LONDON – UK broadcaster ITV is embracing outcomes-based measurement, not just to prove the power of TV advertising but also to compete on a level playing field with digital plat...
Roast topics
Find topics
Find it!
