It’s not as simple as convincing someone to buy a product or service. Sales is a complex, multi-faceted profession requiring an enormous skill toolbox. Sales representatives and managers must have expertise in cold calls and emails, lead generation, multi-channel communications, product knowledge, negotiations, handling objections, etc. As a sales manager or small business owner, you […] The post Sales Training Essentials: Equipping Your Team for Success appeared first on CulverCareers.
