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WNBA delivers US$136m in sponsor media value during 2024 regular season - SportsPro
https://www.sportspro.com/news/wnba-sponsor-media-value-2024-season-caitlin-clark-indiana-fever-social-media/
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Brands benefit from 'Caitlin Clark effect' with 45 per cent of total broadcast value coming from Indiana Fever games.
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