Google Analytics was always considered one of the company’s flagship tools. Website owners rely on its data to assess website performance and, specifically, track user behavior. Starting July 1st, 2023, the platform will undergo a major overhaul. Instead of previous Google Analytics 3, or Universal Analytics (UA), users will switch to Google Analytics 4 (GA4). […] The post The End of Universal Google Analytics: What You Need to Know! appeared first on Amplify.
