Amplify is a B2B industrial markeing firm - guiding manufacturers, suppliers, distributors, industrial integrators, commercial service providers, healthcare companies, medical technologies and membership associations to reach their growth goals.| Amplify Industrial Marketing + Guidance
As of this writing (Q4 2025), the global privacy landscape is changing faster than ever. If you’re reading this later, keep in mind: regulations and best practices evolve continuously, and your privacy policy should too. Why Privacy Policies Matter More Than Ever In today’s environment, a privacy policy is not just a page buried in […] The post The 2025 and Beyond Privacy Policy Checklist: Why Every Business Needs One (and How to Get It Right) appeared first on Amplify Industrial Market...| Amplify Industrial Marketing + Guidance
If you do any kind of digital marketing, remarketing, PPC, LinkedIn Ads, GA4 analytics, HubSpot tracking, heat mapping, etc, “consent” isn’t just a banner or a box that pops up on your site… It’s a system you need to respect. The rise of state privacy laws and an aggressive wave of “pixel” lawsuits have turned […] The post Cookie Consent Isn’t Optional – Why It Matters (Even for B2B), What “Real” Consent Looks Like, and How It Impacts Your Analytics appeared first on A...| Amplify Industrial Marketing + Guidance
Why This Moment Matters Artificial Intelligence has moved faster than any technology in modern history. In just two years, we’ve gone from experiments with chatbots to enterprise-wide deployments transforming how companies operate, innovate, and compete. At INBOUND 2025, HubSpot CEO Yamini Rangan said it plainly: “AI is no longer on the sidelines. It’s becoming the […] The post Riding the Exponential Curve: What AI’s Next 24 Months Mean for Industrial Business Leaders appeared first...| Amplify Industrial Marketing + Guidance
As AI search reshapes how buyers find solutions, industrial businesses must adapt quickly. Discover proven strategies to align content, build authority, capture buyer intent, and stay competitive in this major digital transformation.| Amplify Industrial Marketing + Guidance
Inbound 2025 Recap: What HubSpot’s Vision Means for Industrial B2B Marketing | Amplify B2B Marketing Blog| Amplify Industrial Marketing + Guidance
In business, good data is the lifeblood of decision-making. Companies, large and small, rely on information to make decisions. Over the past 18 years, Google Analytics has become the key tool for analyzing website activity, providing the data that drives business. Google's measurement solution made it fairly simple for even […] The post Google Universal Analytics Deadline Set for July 1: Take These Steps to Save Your Data appeared first on Amplify.| Amplify
Digital Accessibility and Compliance in B2B and Industrial Sectors The B2B sector has experienced a profound transformation, particularly noticeable post-2020. The disruptions caused by the pandemic have necessitated a swift transition to digital platforms. This shift is more than a mere change in tools; it signifies a fundamental evolution in how B2B companies conduct business, […] The post Navigating Digital Accessibility in the B2B Sector in 2024 and Beyond appeared first on Amplify.| Amplify
We are living in an increasingly digital world, where understanding your audience’s behavior across different platforms and devices is critical for business success. To help you gain this understanding, Google has developed powerful tools like Google Analytics 4 (GA4) and Google Signals. In this post, we will delve into these tools, explaining what they are, […] The post Enhancing Your Digital Strategy with Google Analytics 4 and Google Signals appeared first on Amplify.| Amplify
Introduction In today’s digital landscape, cookies are crucial in tracking user behavior and enabling personalized advertising. However, the cookie-based marketing model is undergoing a significant transformation with increasing privacy concerns and evolving regulations. Business owners need to grasp the concept of cookies, comprehend the difference between first-party and third-party cookies, and understand how the absence […] The post What a Cookie-less World Means for SEO and Marketing...| Amplify
Google Analytics was always considered one of the company’s flagship tools. Website owners rely on its data to assess website performance and, specifically, track user behavior. Starting July 1st, 2023, the platform will undergo a major overhaul. Instead of previous Google Analytics 3, or Universal Analytics (UA), users will switch to Google Analytics 4 (GA4). […] The post The End of Universal Google Analytics: What You Need to Know! appeared first on Amplify.| Amplify
