Jordan Samuel, a former ballet dancer, launched his eponymous brand in 2013, with just two products. He has grown, since then, but remained small, which he calls, a "badge of honor." The brand is beloved by leading skin care influencers like Caroline Hirons. It is primarily DTC but is carried at the fast facial bar, Formula Fig, as well as C.O. Bigelow, and available to international customers via Cult Beauty.
