With the announcement of Innocos-founder Iryna Kremin as its first "chief LinkedIn advisor," the hair-care brand joins a larger wave of beauty and fashion brands investing in social strategies outside of the standard TikTok and Instagram fare.| Beauty Archives - Glossy
This week, I checked in with execs and analysts to learn about the rapidly expanding beauty opportunity in the Middle East. This includes brick-and-mortar expansion by Ulta Beauty and TJX, product launches by Bubble, E.l.f Cosmetics and Tower28, and digital growth that topples the E.U. and North America.| Beauty Archives - Glossy
The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, new initiatives and activations are putting the focus not solely on the athletes, but also on the fans — whether they’re there for the tennis, or for the vibes.| Glossy
The emergence of the internet and social media revolutionized the fragrance industry in recent years, leading to an explosion in new launches and fostering a world of creators who make their living speaking and writing about perfume. But the next digital frontier — artificial intelligence — has sparked far more ambivalent feelings.| Glossy
CEO Kecia Steelman shared insights into Ulta Beauty’s canceled Target partnership during Thursday’s Q2 2025 earnings call. Ulta reported “better-than-expected profitability” to reach 9.3% net sales growth and increased its outlook, said Steelman.| Beauty Archives - Glossy
TikTok has turned ad campaigns into cultural events, subject to instant parody, politicization and backlash. An ad is no longer a one-way communication from brand-to-customer — it's open-source content, essentially co-authored in real time by millions of viewers with an iPhone and an opinion. For brands, this means every campaign also initiates a referendum — on the product, on the creative and, often, on the values behind it.| Beauty Archives - Glossy
With a sleek aesthetic and tight curation, Printemps New York is making a case for the department store as a perfume playground. But the retailer is also emerging at a time when the department store perfume counter has lost ground to newer players like indie boutiques, Sephora’s growing fragrance aisle and online shopping.| Beauty Archives - Glossy
This week, I reviewed financial earnings from off-price leaders Ross and TJX to unpack beauty’s sales spike in discount retailers. Additionally, Target gets a new CEO, L’Oréal Group invests $80 million in its Mexico manufacturing plants, and top Australian sunscreen brand Ultra Violette orders a sweeping recall after a watchdog study found its Lean Screen lacked advertised SPF.| Beauty Archives - Glossy
In May, the L’Oréal-owned brand Essie collaborated with the New York Liberty women’s basketball team as part of a campaign to promote its Gel by Essie, a long-wear nail polish product. But rather than players, the campaign spotlighted Liberty’s beloved mascot, Ellie the Elephant. To date, the campaign has earned over 4 billion impressions.| Beauty Archives - Glossy
The fourth installment of Glossy’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.| Beauty Archives - Glossy
Have we hit peak hair bond repair? A rush of products from Crown Affair, Beekman 1802 and Kat Burki are betting on it with the launch of repairing hair care rooted in gentle skin-care ingredients that challenge the scalp and bond categories' growth.| Beauty Archives - Glossy
Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.| Beauty Archives - Glossy
TJX, parent company to off-price leaders TJ Maxx and Marshall’s, reported 4% comparable sales growth for its Q2 2026 and announced plans to open 1,800 new stores during Wednesday’s earnings call. The retailer currently has around 5,000 locations across nine countries.| Beauty Archives - Glossy
This week, I checked in with formulation and packaging experts to break down the FDA letters sent to sunscreen brands like Vacation and Supergoop warning that their whipped and foam sunscreens are not in compliance with federal law. The brands have 15 days to respond, which is likely to include a recall of products from Sephora, Ulta Beauty, Target, CVS, Revolve and Nordstrom shelves. Additionally, Sephora bets on another artist-founded color cosmetics line, P&G Beauty gets a new CEO, and One...| Beauty Archives - Glossy
We’re excited to have Lively speak about the evolution of Blake Brown at Glossy Pop NYC on September 5.| Beauty Archives - Glossy
On Thursday, Target and Ulta Beauty announced an end date to the shop-in-shop partnership that kicked off in 2021. Glossy spoke to experts about the potential, execution and tumble of the brick-and-mortar experiment and what it means for beauty retail.| Beauty Archives - Glossy
Early last year, Glow Recipe's as-yet-unreleased bronzing drops went viral when creator Aysha Harun posted them with the clickbait-y hook, "Did I accidentally get sent an unreleased Glow Recipe product?!?" Since then, leaks in beauty have become somewhat of a thing.| Beauty Archives - Glossy
L’Oréal is doubling down on AI-powered marketing, rolling out agentic tools and ramping up social commerce spend across Europe.| Glossy
It's been a big couple of months for plastic surgery in the spotlight. The general public has always known that celebrities get plastic surgery — but 2025 has seemed to open a chamber of secrets when it comes to just what they're doing and who they're trusting to make these alterations to their bodies.| Podcasts Archives - Glossy
On this week's episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews Sara Spruch-Feiner about her recent reporting on the return of K-beauty, diving into what's fueling K-beauty's renewed popularity, what trending ingredients are capturing attention and how affordability continues to play a key role in the category’s appeal.| Beauty Archives - Glossy
Krave Beauty isn’t your average K-Beauty brand. Unlike the 12-step skin-care routines Korea is known for, Krave is based on streamlining one’s routine with minimal products that strengthen the skin’s barrier. CEO and co-founder Liah Yoo joins the Glossy Beauty Podcast to discuss her journey building an ethical supply chain — where everyone is treated and paid fairly — for its hero serum, Great Barrier Relief.| Podcasts Archives - Glossy
A report from marketplace and social commerce automation platform Cymbio published on Wednesday found that marketplaces drove more than 40% of total e-commerce growth in 2024. The report, using internal data from Cymbio as well as Capital One and Emarketer, found direct-to-consumer channels drove 25% of e-commerce growth. Cymbio estimates that marketplaces will drive 53% of growth by 2030.| Glossy
Foodie microtrends like "Guava Girl Summer" have taken off as an appealing way to repackage standard beauty looks under a new name. But they also speak to consumers looking to participate in a lifestyle via their fashion and beauty choices.| Glossy
A new report from XRC Ventures details the strength and implications of the beauty investment space, guides smaller beauty brands hoping to raise funding and highlights several investing trends.| Glossy
Remedy Place's The Framework is a free online wellness platform providing consumers with educational holistic wellness content and programs. "Remedy is a luxury service and our clubs are always going to be a luxury experience, but with my background in healthcare, I don't only want to cater to this luxury demographic," said founder Dr. Jonathan Leary.| Glossy
Tarte has observed a halo effect on wholesale retail, with a triple-digit lift on sales of products featured in TikTok Shop since the brand joined TikTok Shop during the beta program in mid-2023.| Glossy
Gen Z doesn’t like TikTok Shop. That’s according to an on-stage discussion between Jeremy Lowenstein, CMO of makeup brand Milani, and a group of Gen Zers known as the “Z Suite,” at the eTail West conference on February 27.| Glossy
Blending the old and new, Lisa Mattam’s 10-year-old clean skin-care brand Sahajan uses cutting-edge clinical testing to validate ancient Ayurveda traditions and ingredients. “If I'm going to tell people that this old-world science can transform their skin, I have to prove it to them,” she told Glossy. Mattam breaks down the cost, timeline and unseen challenges of clinical testing in this week’s episode.| Beauty Archives - Glossy
Parke sells denim, including takes on the barrel trend and the dark-indigo straight-legged style, the latter of which is one of the most relevant of the season. But it is its mock neck sweatshirts ($125) that have nearly broken the internet time and time again.| Glossy
Jordan Samuel, a former ballet dancer, launched his eponymous brand in 2013, with just two products. He has grown, since then, but remained small, which he calls, a "badge of honor." The brand is beloved by leading skin care influencers like Caroline Hirons. It is primarily DTC but is carried at the fast facial bar, Formula Fig, as well as C.O. Bigelow, and available to international customers via Cult Beauty.| Glossy
Beauty brands have a unique advantage, when it comes to phygital commerce on Roblox. E.l.f. Beauty is leaning in by launching a virtual kiosk within its existing E.l.f. UP! in-game experience. The kiosk, introduced on July 1, sells exclusive physical products like the E.l.f. UP! Pets Hoodie and popular skin-care items.| Glossy
While mega brands like E.l.f Cosmetics and Tarte Cosmetics have publicly discussed how successful TikTok Shop is, the guaranteed success of TikTok Shop is still in question.| Glossy
