In recent years, celebrity-backed beauty brands have become a dime a dozen. But by 2025, as skin-care and cosmetics face a sales slump and wellness continues to rise, celebrities like Queen Latifah, Serena Williams and Vanessa Hudgens are now lending their star power to health and wellness companies.| Glossy
On October 1, the skin-care brand Derma E posted a TikTok video in collaboration with Dr. Mark Strom, explaining that he'd be hitting NYC streets to see what real New Yorkers are using in their skin-care routines — and taking viewers inside their bathrooms. The teaser post has over 200,000 views. The campaign is officially dubbed "Derm Takes the Street."| Beauty Archives - Glossy
This week, I look at how beauty and wellness brands are approaching the first wave of holiday sales including this week’s Amazon Days, Walmart Deals and Target Circle Week. I also check in with experts at Constant Contact and Mintel for insights into the holiday sales marketing strategies that are working now. Additionally, CeraVe sponsors the NBA, Charlotte Tilbury taps Celine Dion for a holiday campaign, and Dyson’s profits drop 47% amid global economic turbulence.| Beauty Archives - Glossy
It’s been one month since Rhode’s splashy, $10 million sales debut into Sephora and all eyes are on the 3-year-old brand’s next moves. Glossy checked in with leading experts to unpack the industry-wide impacts of the launch.| Beauty Archives - Glossy
The L'Oréal-owned skin-care brand announced its new role as the official skin and hair-care partner of the NBA, joining the ranks of countless beauty brands seeing the opportunity in sports marketing to grow its audience.| Beauty Archives - Glossy
In September, the LVMH-owned beauty behemoth launched My Sephora Storefront, allowing participating creators to collect a 15% commission on any products purchased on their curated Sephora storefront page. The new platform gives Sephora the capability to compete with the seamless, social-first shopping capabilities of TikTok Shop and Amazon, which have increasingly encroached on Sephora's territory with expanding beauty offerings.| Beauty Archives - Glossy
This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal has a new Americas CEO, Aritzia inks a beauty partnership deal, and Gwyneth Paltrow shutters her 2-year-old mass beauty experiment, Good Clean Goop.| Beauty Archives - Glossy
L’Oréal Groupe has tapped the University of Cambridge to scout, identify, pilot and scale disruptive solutions to the beauty industry’s biggest sustainability challenges through an open-call application process that closes on Tuesday.| Beauty Archives - Glossy
Gen Alpha has another new brand made just for them — and this time, it was formulated by Ron Robinson, founder of Beauty Stat and the cosmetic chemist behind Hailey Bieber's Rhode. Robinson worked with 13-year-old Coco Granderson and her mother, Danielle Granderson, to create the new collection.| Glossy
Sephora's partnerships team has had a busy 2025. In sports alone, the beauty retailer is the official partner of the offseason women’s basketball league Unrivaled; a founding partner of the Golden State Valkyries, San Francisco's new WNBA team; and the exclusive beauty partner of the Athletes Unlimited Softball League. Today, Sephora announces its latest partnership, becoming the first-ever Official Beauty Retailer of the Radio City Rockettes and the Christmas Spectacular.| Beauty Archives - Glossy
Executive coach Angela Bennett spent more than two decades working across L’Oréal and Estee Lauder, but today, she’s part of a growing number of certified professional executive coaches who help individuals and organizations to build stronger teams. In today’s episode of the Glossy Beauty Podcast, she introduces us to the world of executive coaching and shares her top three universal tips for executives.| Beauty Archives - Glossy
On Wednesday, Maybelline announced mega pop star Miley Cyrus as its new global face. In the new campaign, Cyrus, and her instantly recognizable voice, puts a new spin on the drugstore makeup brand's iconic jingle. Cyrus has a multi-year partnership with the brand — a Maybelline representative confirmed that she will be the face of major upcoming launches, including a new color launch, as well as the brand’s viral mascara phenomenon, Sky High.| Beauty Archives - Glossy
While major shopping metropolises like New York and Los Angeles have seen a regular influx of indie perfume boutiques and single-brand flagships, many fragheads have had to travel or turn to online shopping to discover new scents. But with perfume remaining beauty’s fastest growing category across the U.S. market, fragrance fans are opening their own niche boutiques across the country in America’s smaller cities.| Beauty Archives - Glossy
In 2023, the iconic London department store Liberty expanded to beauty through a collection of five perfumes inspired by prints in Liberty’s extensive textile archive. Now, nearly two years after the initial launch, Liberty has its eye on international growth with its arrival in the North American market.| Beauty Archives - Glossy
This week, I checked in with Jeffery Wagstaff, CEO of Cosnova, the German parent company of mass beauty mainstays Essence and Catrice, about the company’s U.S. expansion into Walmart. Cosnova’s entry into the mass retailer is part of its stunning sales growth, which passed $1 billion in annual sales in 2024, and demonstrates the growing power of the value beauty category.| Beauty Archives - Glossy
On Thursday, Glossy+ members joined editor-in-chief Jill Manoff and senior reporters Sara Spruch-Feiner and Emily Jensen for an exclusive rundown of some of the most timely trends and topics impacting the beauty industry now.| Beauty Archives - Glossy
After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024, Helen of Troy had acquired the brand for $225 million in cash and a $15 million earnout subject to performance over three years. Now, nearly a year post-acquisition, Gibson Tuttle joins the Glossy Beauty Podcast to discuss life after selling her brand.| Podcasts Archives - Glossy
Over the past of couple years "community" has become a buzzword. Still, it's easy to forget that it really is important — not just for sales, but also for a brand's reputation. "You can buy impressions and you can buy reach, but engagement really shows the true value of a brand," said Malena Higuera, CEO of Noyz.| Glossy
This week, I checked in on beauty publication Byrdie's revamped Byrdie Social Club event. Additionally, Nudestix and Byoma are beauty’s most recent acquisition targets, and Glossier welcomes a new CEO.| Beauty Archives - Glossy
Maëlys, the body-care brand known for products that focus on butt-firming and other targeted issues, is winning on TikTok Shop. In fact, it took home the 2025 Glossy Pop Award for Best Use of TikTok Shop thanks to its agile adoption of the platform, which it first joined at the end of 2023.| Beauty Archives - Glossy
Fresh off the success of its February relaunch, American heritage personal care brand Suave is leveraging product safety apps like Yuka to drive in-store sales at mass retailers like Walmart and Target.| Beauty Archives - Glossy
On Friday, 500 guests joined Glossy Pop at New York City's FIT, where they heard from top influencers including Mikayla Nogueira, Stephanie Valentine (aka Glamzilla), Sarah Palmyra and Darcei Giles. Nogueira spoke about the transition from top creator to founder. Later, Valentine, Palmyra and Giles spoke about staying true to themselves and their values, even as their follower counts have grown. Here are highlights from the sessions, which have been lightly edited for clarity.| Beauty Archives - Glossy
On Tuesday's earnings call, Puig CEO Marc Puig stated that the niche fragrance sector saw double-digit growth in the first half of 2025, as led by Byredo. But he expects the fragrance boom will temper in the latter half of the year amid uncertainties from tariffs.| Beauty Archives - Glossy
From Bobbi Brown to Megababe's Katie Sturino, books represent a new medium — and new challenge — for beauty founders to get their message across. And that's despite declining readerships and challenging deadlines.| Beauty Archives - Glossy
This week, I checked in with Julie Zerbo, attorney and founder of the legal publication “The Fashion Law,” to better understand a wave of lawsuits in California that question the validity and legality of “Made in America” marketing claims for brands that source ingredients or packaging outside the U.S. Additionally, the E.U. bans a common ingredient in gel nail polish, Chantecaille gets a new CEO, and Macy’s Inc. sees an earnings rebound fueled by Bloomingdale’s and Bluemercury.| Beauty Archives - Glossy
Sincerely Yours will debut in Sephora, on September 6. While many Sephora brands have targeted Gen Z, Sincerely Yours appears to be the retailer's first clear bid directly for Gen Alpha's wallets.| Glossy
The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, new initiatives and activations are putting the focus not solely on the athletes, but also on the fans — whether they’re there for the tennis, or for the vibes.| Glossy
The emergence of the internet and social media revolutionized the fragrance industry in recent years, leading to an explosion in new launches and fostering a world of creators who make their living speaking and writing about perfume. But the next digital frontier — artificial intelligence — has sparked far more ambivalent feelings.| Glossy
L’Oréal is doubling down on AI-powered marketing, rolling out agentic tools and ramping up social commerce spend across Europe.| Glossy
It's been a big couple of months for plastic surgery in the spotlight. The general public has always known that celebrities get plastic surgery — but 2025 has seemed to open a chamber of secrets when it comes to just what they're doing and who they're trusting to make these alterations to their bodies.| Podcasts Archives - Glossy
On this week's episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews Sara Spruch-Feiner about her recent reporting on the return of K-beauty, diving into what's fueling K-beauty's renewed popularity, what trending ingredients are capturing attention and how affordability continues to play a key role in the category’s appeal.| Beauty Archives - Glossy
A report from marketplace and social commerce automation platform Cymbio published on Wednesday found that marketplaces drove more than 40% of total e-commerce growth in 2024. The report, using internal data from Cymbio as well as Capital One and Emarketer, found direct-to-consumer channels drove 25% of e-commerce growth. Cymbio estimates that marketplaces will drive 53% of growth by 2030.| Glossy
Parke sells denim, including takes on the barrel trend and the dark-indigo straight-legged style, the latter of which is one of the most relevant of the season. But it is its mock neck sweatshirts ($125) that have nearly broken the internet time and time again.| Glossy
Jordan Samuel, a former ballet dancer, launched his eponymous brand in 2013, with just two products. He has grown, since then, but remained small, which he calls, a "badge of honor." The brand is beloved by leading skin care influencers like Caroline Hirons. It is primarily DTC but is carried at the fast facial bar, Formula Fig, as well as C.O. Bigelow, and available to international customers via Cult Beauty.| Glossy
While mega brands like E.l.f Cosmetics and Tarte Cosmetics have publicly discussed how successful TikTok Shop is, the guaranteed success of TikTok Shop is still in question.| Glossy