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McKinsey & Company
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The age of analytics: Competing in a data-driven world | McKinsey
https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-age-of-analytics-competing-in-a-data-driven-world
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Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.
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