5 Ways You’re Losing Money in Google Ads (Without Even Knowing It!) | WordStream
Are you wasting spend in Google Ads? You might be if you're making these five mistakes. Find out how not to lose money in Google Ads.| WordStream
Are you wasting spend in Google Ads? You might be if you're making these five mistakes. Find out how not to lose money in Google Ads.| WordStream
Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget! The post How Much Do Facebook Ads Cost? (+9 Ways to Stretch Your Budget) appeared first on WordStream.| WordStream
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP. The post The Ultimate Guide to Google Local Services Ads appeared first on WordStream.| WordStream
Trendjacking is a great way to gain attention. Here's how to do it safely. The post Does Trendjacking Work? Dos, Don’ts & Examples appeared first on WordStream.| WordStream
Google is testing ads in AI Mode, so we're breaking down what this means for advertisers, how to show up here, and whether or not it's actually worth it for your business. The post Google Ads in AI Mode: Here’s What We Know appeared first on WordStream.| WordStream
This huge list of spook-tacular Halloween puns will have your followers howling with laughter. The post 113 Haunted Halloween Puns for Scary Good Marketing & Messages appeared first on WordStream.| WordStream
Use this SEO checklist to get all the steps you need to help your new content rank in search results for related keywords.| WordStream
Find out the top Google ranking factors, with tips and strategies for each, grouped by on-page, off-page, and technical SEO ranking factors.| WordStream
Use these eight tips to elicit emotion and influence your customers' behaviors with color psychology in marketing.| WordStream
See how Microsoft Ads can benefit your business, and find out how you get started, in this full walk-through. The post How to Run Microsoft Ads: The Complete Guide appeared first on WordStream.| WordStream
Social listening has evolved from an enterprise strategy to one small businesses need to adopt for growth and success. The post How to Do Social Listening in 2025: The New Rules appeared first on WordStream.| WordStream
We tested five AI workflows to see if they could be adapted for local businesses. Here are the results. The post 5 Easy Ways to Use AI (Tested for Small Businesses) appeared first on WordStream.| WordStream
Use this bounty of fall-themed content ideas to engage your audience this season. The post 89 Fast, Fun, & Free Fall Content Ideas appeared first on WordStream.| WordStream
Find everything you need to get started with Instagram marketing, including a six-step strategy plan, free tools, templates, and examples.| WordStream
Return on ad spend, or ROAS, will show you not only what’s leading to conversions, but also the amount of revenue your conversion actions are generating. Learn why you need to optimize your account for ROAS and how to do it.| WordStream
In this complete beginner's guide to SEO, learn the SEO basics in eight parts, including keyword targeting, on-page SEO, quality content, technical SEO, and more.| WordStream
Broad Match is keyword match type. Learn how broad match works in AdWords and other PPC platforms, as well as how to make the most of the broad match option.| WordStream
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.| WordStream
What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.| WordStream
Keywords are the foundation of every Google Ads campaign. Try our Google Ads Keyword Tool FREE today to get more keywords and improve your ROI.| WordStream
What are ad groups in Google Ads, and how do they work? Learn what an ad group is and how to create more effective ad groups in your PPC advertising campaigns.| WordStream
The search term (or search terms) is the word or phrase that a user enters into a search engine. Also known as the search query.| WordStream
When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. In this tutorial, you’ll learn all about the four keyword match types.| WordStream
Geo-targeting refers to the practice of delivering different content to a website user based on his or her geographic location.| WordStream
As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.| WordStream
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.| WordStream
Learn what PPC text ads are and how to write more effective text ads for your PPC campaigns in this lesson as part of WordStream's PPC University.| WordStream
Search engine marketing is one of the best ways to grow your business in a competitive marketplace. In this guide, you'll learn an overview of search engine marketing basics, tips and strategies.| WordStream
Landing page forms are one of the most important parts of a landing page. Here are seven best practices you should follow to increase the conversion rates of your forms.| WordStream
Effective landing pages are crucial if you want your Google Ads to succeed! Learn the basics of creating highly optimized Google Ads landing pages.| WordStream
Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.| WordStream
Use the SMART goals examples as a template to set any type of objective, from marketing to sales to productivity and beyond.| WordStream
Negative customer feedback is hard to hear, but it's important! Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective!| WordStream
Find out why and how to improve your click-through rate in Google Ads through keyword targeting, ad copy, testing, and more!| WordStream
In this complete guide to Google Ads automated bidding, we walk through each of the options available to you and point out what you should watch out for with automation.| WordStream
How long should a blog post be? It depends. But we're sharing exactly what you need to know to find out the right length for your blog posts for SEO.| WordStream
Marketing is a field rife with buzzwords. We’ve created an A-Z list and scored them on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.| WordStream
Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.| WordStream
We went hunting for examples of the best customer testimonial pages we could find. These 11 companies show how powerful customer testimonials can be, and how to make the most of them.| WordStream
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.| WordStream
Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.| WordStream
Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2025 Google Ads benchmarks report.| WordStream
SEO ranking factors have shifted. We break down the most important ranking factors you need to know for 2025, including authority, links, and more.| WordStream
Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2023 search ads benchmarks report.| WordStream
Find out how to rank higher on Google with these 17 SEO pro tips (and tricks!) for 2025—from beginner to advanced.| WordStream
Few industries change as frequently as digital marketing and online advertising. Staying up-to-date with trends is essential for success. Read these 31 key advertising statistics to know this year!| WordStream
Learn what topical authority is, why it’s essential to modern SEO, and how to build it through content strategy, linking, and trust signals.| WordStream
Fix poor-performing Google Ads by following these steps, like checking conversion tracking, evaluating targeting, adjusting bid strategies, and more.| WordStream
Get the data behind Google's rising SERP feature, AI Overviews, including how AIOs are impacting SEO and PPC, complete with an infographic.| WordStream
The process of manually organizing huge lists of website keywords to find valuable groupings can take days using typical keyword tools or spreadsheets. WordStream's Free Keyword Grouper automates that process -- paste in up to 1,000 keywords, and find your most profitable keywords in seconds!| WordStream
Dynamic keyword insertion (DKI) is a feature offered by Google Ads and other ad networks which allows you to customize an ad to a searcher's search query. In this tutorial you'll learn all the ins and outs of dynamic keyword insertion.| WordStream
Negative keyword discovery is vital, because it prevents advertisers from wasting ad spend on keywords that aren't relevant to their business or their audience. Negative keywords offer an opportunity to strategically restrict your PPC advertisements. Read on to learn how to use them!| WordStream
Landing Page Optimization with WordStream saves you time and money and helps drive more leads through your PPC Landing Pages. Learn how to optimize your landing pages now.| WordStream
Save money and improve your performance by avoiding these Google Ads mistakes, from keyword matching to budgeting, ad copy and more!| WordStream
Find out 19 Google Ads disapprovals that could be tripping you up, what they mean, and how to fix, appeal, and prevent them!| WordStream
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!| WordStream
Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.| WordStream
When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.| WordStream
Learn what PPC is, how Google Ads works, and how to use pay-per-click advertising to grow your business.| WordStream
Get your PPC performance on the honor roll! Learn pay-per-click marketing on both search engines and social media for free with WordStream.| WordStream
Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.| WordStream
Find out what conversational tone is, why you should use it and how, plus 30+ examples of conversational copywriting that works.| WordStream
Learn how to ask for reviews from customers in person, via text, email, and more—with examples and copy/paste templates!| WordStream
Gather feedback to improve your business with this list of the best free online survey tools—including noteworthy features, use cases, and more!| WordStream
Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.| WordStream
Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.| WordStream
The PageRank algorithm is constantly changing. But will PageRank always depend on links? 12 SEO experts weigh in on the future of backlinks for Google search.| WordStream
Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.| WordStream
Learn how to find your target audience through interviews, analytics, competitive analysis, and more—plus target audience examples!| WordStream
Use this list to source inspiration for your spring greetings and messages, and reach your customers when it matters this season.| WordStream
No page is more important to digital marketers than the search engine results page, or SERP. Learn all about how SERPs work as part of your online marketing strategy.| WordStream
Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.| WordStream
Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.| WordStream
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.| WordStream
Use these Happy Thanksgiving greetings and messages for clients, employees, coworkers, and more—plus free images!| WordStream
Use these happy Halloween sayings and greetings for all your spooky season social posts, cards, and emails.| WordStream
Use these Labor Day messages and greetings for customers and employees on social, email, and more. Easy copy/paste templates!| WordStream
Use these copy and paste 4th of July greetings, messages, and email templates for business, clients, social posts & more. Plus free graphics!| WordStream
Looking for emotional marketing words? Here are over 273 of them for fear, loyalty, anger, curiosity, and confidence—plus emotional copywriting examples to show you the power of emotive words in advertising!| WordStream
We've pulled the most popular keywords from YOUR industry. Click to find out which keywords you should be using in your PPC and SEO campaigns.| WordStream
In pay-per-click marketing, everything starts with a keyword. Learn how keywords work in Google Ads, and how to make the most of your PPC keywords!| WordStream
Want your site to rank for Google voice search queries? It's crucial to optimize your site for Google voice search. Learn everything you need to know about voice search in this comprehensive guide.| WordStream
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…| WordStream
Is Quality Score still relevant in 2023? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.| WordStream
What goes into a great AdWords text ad? How can you write ad text that drives people to click through and convert? Learn how to optimize your AdWords text ads for better click-through rates and Quality Scores in this lesson from WordStream's PPC University.| WordStream
This post takes a deep dive into what Google EAT is, how it is involved with ranking factors, and how to implement it to improve your content authority and SEO.| WordStream
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.| WordStream
RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.| WordStream
Get ideas for your Mother's Day social media posts with these cute, sweet, funny, and inclusive Mother's Day captions for Instagram.| WordStream
Stand out this year with these 135 New Year Instagram caption ideas, examples, and prompts—funny, inspiring, creative, nostalgic, and more!| WordStream
Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.| WordStream
We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!| WordStream
Call-to-action marketing is a powerful technique to persuade visitors to your site to do what you want them to do. Here are seven actionable tips for crafting more compelling calls to action.| WordStream
Learn how to write a good call to action that jumps off the page and compels more people to take the actions that grow your business.| WordStream
What is the voice of the customer? VOC is all about using your customers' language to write more convincing, effective ad and landing page copy. Learn how to conduct voice of customer research that will help you write more conversion-friendly landing pages that resonate with your audience.| WordStream
Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. We'll provide a bit of background about how most links work in the realm of SEO, and then dive headlong into follow vs. nofollow links.| WordStream
You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.| WordStream
If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.| WordStream
Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. Want to be a marketing unicorn? Check out these 10 best online marketing strategies.| WordStream
Best practices are nice, but SEO experiments are what really move us forward in the world of organic search engine optimization. Here are six crazy experiments that really surprised us, and how you can use the results for your own SEO gains.| WordStream
