Negative customer feedback is hard to hear, but it's important! Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective!| WordStream
Did you know that 94% of people skip over search ads? Or that 96% of iPhone users have opted out of app tracking? Learn 11 of the most concerning PPC stats out there and what you can do about each.| WordStream
Find out why and how to improve your click-through rate in Google Ads through keyword targeting, ad copy, testing, and more!| WordStream
Get a library of masterclasses from marketing experts with these podcasts. The post 8 Best Marketing Podcasts According to the Pros appeared first on WordStream.| WordStream
Using ethos in advertising can help you build trust and win over new customers. Find out how the best businesses use it effectively. The post Ethos in Advertising: Why It Works + Examples appeared first on WordStream.| WordStream
Read how AI can help you scale email marketing, increase personalization, and boost your email ROI. The post AI Email Marketing: Tips, Tools, Prompts, & Predictions appeared first on WordStream.| WordStream
Use these un-be-leaf-able fall puns in all your autumn marketing and messages. The post 101 Totally Autumn Fall Puns for Marketing & Messaging appeared first on WordStream.| WordStream
Creating a small business logo is one of the earliest and most crucial marketing decisions you’ll make. Get the steps to design one that pops. The post How to Create a Stand-Out Small Business Logo (+Templates!) appeared first on WordStream.| WordStream
Learn how to manage seasonal PPC campaigns with these tips and tricks. The post 10 Seasonal PPC Strategies to Drive Growth All Year appeared first on WordStream.| WordStream
In this complete guide to Google Ads automated bidding, we walk through each of the options available to you and point out what you should watch out for with automation.| WordStream
How long should a blog post be? It depends. But we're sharing exactly what you need to know to find out the right length for your blog posts for SEO.| WordStream
Marketing is a field rife with buzzwords. We’ve created an A-Z list and scored them on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.| WordStream
Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.| WordStream
Been trying to find your first tweet? Learn how to use Twitter Search to find all your old tweets! We promise, this method works.| WordStream
We went hunting for examples of the best customer testimonial pages we could find. These 11 companies show how powerful customer testimonials can be, and how to make the most of them.| WordStream
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.| WordStream
Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.| WordStream
Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2025 Google Ads benchmarks report.| WordStream
SEO copywriting is still important, but it's changed. Learn how it works best now. The post 15 SEO Copywriting Tips to Rank Higher in 2025 appeared first on WordStream.| WordStream
What are AI search platforms saying about your business? Find out why it matters plus how to track it with the right tools. The post 6 LLM Tracking Tools to Monitor AI Mentions (+Why It’s Crucial!) appeared first on WordStream.| WordStream
SEO is changing rapidly. Here's what you need to know to drive success through 2025 and into 2026. The post 7 SEO Trends & Predictions for the Rest of 2025 appeared first on WordStream.| WordStream
SEO ranking factors have shifted. We break down the most important ranking factors you need to know for 2025, including authority, links, and more.| WordStream
Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2023 search ads benchmarks report.| WordStream
Find out how to write a newsletter that gets opened, clicked, and engaged with--complete with tips and tricks to try.| WordStream
If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!| WordStream
Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.| WordStream
WordStream makes online advertising easy! Our blog, free tools and learning resources can help you master digital advertising and grow your business.| WordStream
Find out how to rank higher on Google with these 17 SEO pro tips (and tricks!) for 2025—from beginner to advanced.| WordStream
Few industries change as frequently as digital marketing and online advertising. Staying up-to-date with trends is essential for success. Read these 31 key advertising statistics to know this year!| WordStream
A guide on profiting from long tail keywords in search engine marketing.| WordStream
Learn what topical authority is, why it’s essential to modern SEO, and how to build it through content strategy, linking, and trust signals.| WordStream
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.| WordStream
Boolean search might look intimidating, but it’s quite a simple method that opens up new marketing horizons for social listening, selling, customer service, SEO, and more. Everyone wins from knowing just a couple of the Boolean techniques described in this article.| WordStream
Competitive keyword bidding is notorious for starting bidding wars, where both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase. However, competitive search campaigns are also a way to capture brand visibility and awareness among a highly relevant audience. Learn how!| WordStream
Social media crisis management is essential if companies want to succeed, so why do so many companies fail when things go wrong on social? Find out everything you need to know about managing a social media crisis (and see examples of some of the worst).| WordStream
Use this PMax tutorial to learn what Google Ads Performance Max campaigns are, their associated benefits and costs, plus how to get started.| WordStream
Pick your favorite type of interactive content from this list and use it to capture your audiences' attention and engagement.| WordStream
Fix poor-performing Google Ads by following these steps, like checking conversion tracking, evaluating targeting, adjusting bid strategies, and more.| WordStream
Get the data behind Google's rising SERP feature, AI Overviews, including how AIOs are impacting SEO and PPC, complete with an infographic.| WordStream
Learn how to advertise on Facebook with the screenshots, tips, and examples in this step-by-step Facebook ads tutorial for beginners.| WordStream
Keyword research tools come in all shapes and sizes. However, the needs of every business are different, and what works well for one business may not work at all for another. Check out our free keyword tools and choose the right one for YOUR particular business needs.| WordStream
Keyword Quality Score has a big impact on the success and costs of your PPC marketing campaigns. Try WordStream FREE to raise your Keyword Quality Scores.| WordStream
Niche industries mean niche keywords. Check out our tips, tricks, and tools that can help you find yours.| WordStream
The process of manually organizing huge lists of website keywords to find valuable groupings can take days using typical keyword tools or spreadsheets. WordStream's Free Keyword Grouper automates that process -- paste in up to 1,000 keywords, and find your most profitable keywords in seconds!| WordStream
Dynamic keyword insertion (DKI) is a feature offered by Google Ads and other ad networks which allows you to customize an ad to a searcher's search query. In this tutorial you'll learn all the ins and outs of dynamic keyword insertion.| WordStream
Learn about what LSI keywords are, how to find LSI keywords for your content, and how to incorporate them into your content for better SEO.| WordStream
Once you've found the right keywords for your AdWords campaigns, what's next? Check out these smart tips for getting more leverage from your AdWords keywords at lower overall costs.| WordStream
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.| WordStream
Negative keyword discovery is vital, because it prevents advertisers from wasting ad spend on keywords that aren't relevant to their business or their audience. Negative keywords offer an opportunity to strategically restrict your PPC advertisements. Read on to learn how to use them!| WordStream
Landing Page Optimization with WordStream saves you time and money and helps drive more leads through your PPC Landing Pages. Learn how to optimize your landing pages now.| WordStream
Save money and improve your performance by avoiding these Google Ads mistakes, from keyword matching to budgeting, ad copy and more!| WordStream
Find out 19 Google Ads disapprovals that could be tripping you up, what they mean, and how to fix, appeal, and prevent them!| WordStream
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!| WordStream
Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.| WordStream
When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.| WordStream
Learn what PPC is, how Google Ads works, and how to use pay-per-click advertising to grow your business.| WordStream
Get your PPC performance on the honor roll! Learn pay-per-click marketing on both search engines and social media for free with WordStream.| WordStream
Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.| WordStream
Find out what conversational tone is, why you should use it and how, plus 30+ examples of conversational copywriting that works.| WordStream
Learn how to ask for reviews from customers in person, via text, email, and more—with examples and copy/paste templates!| WordStream
Gather feedback to improve your business with this list of the best free online survey tools—including noteworthy features, use cases, and more!| WordStream
Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.| WordStream
Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.| WordStream
The PageRank algorithm is constantly changing. But will PageRank always depend on links? 12 SEO experts weigh in on the future of backlinks for Google search.| WordStream
Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.| WordStream
Learn how to find your target audience through interviews, analytics, competitive analysis, and more—plus target audience examples!| WordStream
Use this list to source inspiration for your spring greetings and messages, and reach your customers when it matters this season.| WordStream
No page is more important to digital marketers than the search engine results page, or SERP. Learn all about how SERPs work as part of your online marketing strategy.| WordStream
Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.| WordStream
Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.| WordStream
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.| WordStream
Use these Happy Thanksgiving greetings and messages for clients, employees, coworkers, and more—plus free images!| WordStream
Use these happy Halloween sayings and greetings for all your spooky season social posts, cards, and emails.| WordStream
Use these Labor Day messages and greetings for customers and employees on social, email, and more. Easy copy/paste templates!| WordStream
Use these copy and paste 4th of July greetings, messages, and email templates for business, clients, social posts & more. Plus free graphics!| WordStream
Looking for emotional marketing words? Here are over 273 of them for fear, loyalty, anger, curiosity, and confidence—plus emotional copywriting examples to show you the power of emotive words in advertising!| WordStream
We've pulled the most popular keywords from YOUR industry. Click to find out which keywords you should be using in your PPC and SEO campaigns.| WordStream
In pay-per-click marketing, everything starts with a keyword. Learn how keywords work in Google Ads, and how to make the most of your PPC keywords!| WordStream
Want your site to rank for Google voice search queries? It's crucial to optimize your site for Google voice search. Learn everything you need to know about voice search in this comprehensive guide.| WordStream
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…| WordStream
Is Quality Score still relevant in 2023? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.| WordStream
What goes into a great AdWords text ad? How can you write ad text that drives people to click through and convert? Learn how to optimize your AdWords text ads for better click-through rates and Quality Scores in this lesson from WordStream's PPC University.| WordStream
This post takes a deep dive into what Google EAT is, how it is involved with ranking factors, and how to implement it to improve your content authority and SEO.| WordStream
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.| WordStream
RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.| WordStream
Get ideas for your Mother's Day social media posts with these cute, sweet, funny, and inclusive Mother's Day captions for Instagram.| WordStream
Stand out this year with these 135 New Year Instagram caption ideas, examples, and prompts—funny, inspiring, creative, nostalgic, and more!| WordStream
Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.| WordStream
We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!| WordStream
Call-to-action marketing is a powerful technique to persuade visitors to your site to do what you want them to do. Here are seven actionable tips for crafting more compelling calls to action.| WordStream
Learn how to write a good call to action that jumps off the page and compels more people to take the actions that grow your business.| WordStream
What is the voice of the customer? VOC is all about using your customers' language to write more convincing, effective ad and landing page copy. Learn how to conduct voice of customer research that will help you write more conversion-friendly landing pages that resonate with your audience.| WordStream
Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. We'll provide a bit of background about how most links work in the realm of SEO, and then dive headlong into follow vs. nofollow links.| WordStream
You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.| WordStream
If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.| WordStream
Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. Want to be a marketing unicorn? Check out these 10 best online marketing strategies.| WordStream
Best practices are nice, but SEO experiments are what really move us forward in the world of organic search engine optimization. Here are six crazy experiments that really surprised us, and how you can use the results for your own SEO gains.| WordStream
High organic click-through rates are an increasingly important factor in your SEO rankings. Check out these 11 proven methods to raise your organic CTR.| WordStream
But one metric is more important than all the rest. I know what you're thinking. A conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. Here are three reasons why.| WordStream
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.| WordStream
