If you’re a dedicated Google Optimize user, now’s the time to start looking for an alternative. The search giant recently announced that both Optimize, Google’s free A/B testing tool, and Optimize 360, a more robust paid version, are calling it quits effective September 30, 2023. Google has also said that GA4 will include A/B Testing […] The post As Google Optimize Rides Off into the Sunset, Here’s What Marketers Should be Doing Now appeared first on WTM Digital.
