5 Reasons to Upgrade to GA4 Now Or Risk Losing Your Valuable Data | WTM Digital
GA4 will replace UA in July 2023, and eventually UA data will no longer be available. Upgrade to GA4 now to ensure you don't lose valuable data.| WTM Digital
The post ‘What is Conversion Rate Optimization?’ and Other CRO FAQs Answered appeared first on WTM Digital.| WTM Digital
The post Hey, AI-Generated Content — EEAT Your Heart Out appeared first on WTM Digital.| WTM Digital
Your home, your car, your closet – they all benefit from a thorough spring cleaning. The same is true for your PPC campaigns. Dusting off your PPC strategy should happen regularly; more often if your ads strategy is fairly aggressive. And if you haven’t taken a long hard look at your PPC strategy in a […] The post Why Your PPC Strategy Needs a Spring Cleaning appeared first on WTM Digital.| WTM Digital
Is your website’s SEO strategy up to date and following the latest best practices? It’s okay if your answer is, “no clue.” Google and other search engines don’t make it easy. Their algorithms are notorious for changing on a dime and, as a result, SEO best practices and web standards evolve just as quickly. For […] The post Spring Clean Your SEO Strategy with an SEO Audit appeared first on WTM Digital.| WTM Digital
If you’re a dedicated Google Optimize user, now’s the time to start looking for an alternative. The search giant recently announced that both Optimize, Google’s free A/B testing tool, and Optimize 360, a more robust paid version, are calling it quits effective September 30, 2023. Google has also said that GA4 will include A/B Testing […] The post As Google Optimize Rides Off into the Sunset, Here’s What Marketers Should be Doing Now appeared first on WTM Digital.| WTM Digital
With loud whispers from economic experts that a recession is looming, it’s no surprise that many business owners and marketers are busy scrutinizing every dollar spent on sales and marketing. For many, this means an extra hard look at Pay Per Click ads, or PPC, where dialing back the budget is as easy as a […] The post Should You Cut PPC During a Recession? The Data Says ‘Spend More.’ appeared first on WTM Digital.| WTM Digital
ChatGPT is like the Scarecrow before the Wizard gave him his brain. Speaking and sharing information – no problem! ChatGPT is a tool that uses artificial intelligence and machine learning to produce readable, sensible text on nearly any topic. And it does it well. But, no matter how impressive the tech, ChatGPT still does not […] The post The Case for Human Insight in the New World of ChatGPT Generated Content appeared first on WTM Digital.| WTM Digital
The post Why ChatGPT Turned the Internet Upside Down, and What It May Mean for Your Business appeared first on WTM Digital.| WTM Digital
A Digital Marketing Budget Breakdown Every company operates with a marketing budget in mind, but as a CMO or Director of Marketing, how do you know you’re getting everything you need out of your budget? When we realized that many businesses aren’t sure how to calculate their current marketing budget, or aren’t calculating it accurately, […] The post Digital Marketing Budget: Agency vs. In-House appeared first on WTM Digital.| WTM Digital
GA4 will replace UA in July 2023, and eventually UA data will no longer be available. Upgrade to GA4 now to ensure you don't lose valuable data.| WTM Digital
