Life is full of disappointments big and small. And, unfortunately, A/B testing is no different. Why? Because not every A/B test you run will produce a valid result.We’ve run thousands of A/B tests over the past 10+ years. And a good portion of them never reached statistical significance — which is what we mean by […] The post Your A/B Test Didn’t Validate … Now What?? appeared first on NextAfter.
