By now you’ve heard the news: Google Analytics 4 is set to replace Universal Analytics. Soon. In fact, if you’ve recently logged into your Universal Analytics account (often called GA3), you’ve no doubt seen Google’s none-too-subtle reminder… So in case you’ve been crossing your fingers and toes and hoping against hope that maybe Google would […] The post The Nonprofit Fundraiser’s Guide to Google Analytics 4 (GA4) appeared first on NextAfter.
