57% Increase in new donors 7% Increase in retained donors 64% Increase in lapsed reactivated Our Role: Campaign Strategy, Data Analysis, Paid Media Challenge This organization has seen a steady decline in donor activation and ultimately revenue year over year, particularly among the retained donor segment and lapsed reactivation segment. They have started investing in […] The post Multichannel High-Urgency Campaign Leads to Uptick in Donor Activation appeared first on NextAfter.
