Launched three years after Uber, Lyft was originally a long-distance car-pooling business, launched by Logan Green and John Zimmer. While Zimride, named after the transportation culture in Zimbabwe (the co-founder’s last name is a coincidence), was the largest app of its type, both co-founders quickly started looking for ways to improve daily engagement. The solution was to begin offering shorter rides in cities, with passengers and drivers connecting. It wasn’t long before the Zimride se...
