In 2004, Andy Puddicombe returned to London from a ten year expedition training as a Buddhist monk. Returning home, he established his own private meditation practice and in 2010 one of his clients, Richard Pierson (CEO), helped him establish Headspace. Headspace was originally an events company, offering prospective clients a way to book Puddicombe. After several clients asked him for material to take come, the team (a few friends of Puddicombe and Pierson) built an app to fill that need. Th...| Business of Apps
The initial spark that showed Calm co-founders Alex Tew and Michael Acton Smith there was a market for meditation was rather simple. Tew, who had become a minor internet celebrity for the Million Dollar Homepage, built a website in 2011 called ‘do nothing for two minutes’, in which a user would stare at a screen and listen to waves on a beach for two minutes without touching their mouse. At the end of two minutes, an email prompt would appear asking people to sign up. In two weeks, over 1...| Business of Apps
This 100+ page report delivers an holistic overview of the video streaming app market, featuring detailed charts on industry trends, financial performance, market share, engagement and benchmarking statistics. It provides valuable insights into the rapid expansion and shifting dynamics of video streaming platforms. What is the market size of the video streaming industry? The video streaming industry generated over $230 billion in 2024, an increase of 17.1% on the previous year. Premium video ...| Business of Apps
This report provides a comprehensive analysis of the education app market, with details on financial performance, market share, user engagement, download trends, and benchmarking statistics. It offers valuable insights into the rapid growth and evolving dynamics of digital learning tools. What is the market size of the education app market? The education app market generated over $6 billion revenue in 2024, with over a third of that revenue coming from online courses, provided by apps like Ud...| Business of Apps
App Promotion Summit NYC is set to take place on 18th September 2025, bringing together over 300 app industry professionals for a day of networking and| Business of Apps
Key Stock Trading StatisticsTop Stock Trading AppsFinance App Market LandscapeStock Trading Revenue by AppStock Trading App UsersStock Trading Users by AppStock Trading App ValuationsLike several other app industries, stock trading and investment saw a huge spike in usage during the coronavirus pandemic. Millions of people stuck at home were able to take advantage of new zero-commission mobile apps to trade shares, indexes and options. Robinhood led the way with zero-commission in the US and ...| Business of Apps
Key Mobile Banking StatisticsTop Mobile Banking AppsFinance App Market LandscapeMobile Banking App RevenueMobile Banking Revenue by AppMobile Banking App UsersUS Mobile Banking App UsersUK Mobile Banking App UsersMobile Banking App ValuationsThrough the use of technology, several operators around the world have been able to set up mobile banking apps, or neobanks, which do away with all the costly physical space that banks use for their myriad of services. Instead, these new mobile banking ap...| Business of Apps
FTX was one of the newer cryptocurrency platforms which have become wildly popular in 2021, with some pegging it as a key competitor to Coinbase in the retail investor market. Sam Bankman-Fried and Gary Wang launched FTX in May 2019, two years after Bankman-Fried founded Alameda Research, a quantitative trading firm which specialises in cryptocurrency. It offered derivatives, options, tokenised stocks, leveraged tokens and an NFT marketplace. It has also launched its own utility token, FTT, w...| Business of Apps
What if you could pay people via email? While it has become commonplace for social platforms to offer one-step payment services, in 2013, Square Cash was an innovative solution that did away with the intermediaries. Users only had to connect a debit card and then they could pay people with an email address. It launched Android and iOS apps which simplified the process even further, and added mobile number functionality a year later. In 2015, Square made Cash available for businesses in the Un...| Business of Apps
The future of banking is being pushed by alternate financial startups, which operate outside of the typical banking infrastructure. Chime, which offers a debit, credit and savings account, aims to do this through a commitment to fee-free mobile banking. In the US, several technology companies are building financial platforms which do away with customer fees. Robinhood pioneered zero-commission stock trading and both Venmo and Square’s Cash App have made sending money to friends easy. Alongs...| Business of Apps
Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app publishers who know how to adapt and capitalize in this shifting environment. On September 4th, join Verve’s SVP & GM of Marketplace Aviran Edery alongside leading industry experts for Turning Data Into Dollars: App Publishers’ 2026 Guide, a live online event designed to help you navigate and thrive in this new privacy-first era. Aviran...| Business of Apps
FunnelFox launches industry’s first unified web billing to help mobile apps grow revenue with web subscriptions and bypass App Store fees.| Business of Apps
Copilot is the brand name for all of Microsoft’s generative chatbot services, which include its search engine, coding assistant and chatbot. It uses OpenAI’s GPT model, which Microsoft integrated shortly after investing $10 billion into the startup. Copilot started out in the Bing browser, providing generative AI answers to search queries. This led to increased downloads and usage of Bing’s browser, causing Google to work on its own form of AI search integration in the form of Gemini ov...| Business of Apps
Lensa AI is a photo editing app which has shot up in popularity due to the launch of its Magic Avatars, which use a generative image system to create unique digital avatars based on selfies uploaded to the app. Users upload 10 to 20 selfies to the app and for $7.99 Lensa will create a pack of 50 images, with various art styles and backgrounds. The app also offers retouching and other editing services, with subscription fees starting at $35.99 for a year of access. Magic Avatars have drawn in ...| Business of Apps
Google Gemini is a chatbot developed by Google as a director competitor to OpenAI’s ChatGPT. Using all of the power and capabilities of Google in artificial intelligence and search, it has been quickly embedded into almost all Google products. Launched in March 2023 as Bard, the chatbot did not have the best start to public life. Within hours, users had found lots of embarrassing holes in the technology, from the typical hallucinations to racist image results. Google has ridden the criticis...| Business of Apps
A chatbot from Chinese AI lab DeepSeek sent shockwaves through the market in January, due to its ability to perform mathematics, coding and reasoning at a similar level to ChatGPT and other top-tier chatbots while costing far less and using fewer resources. The chatbot launched globally on the 20th of January and quickly brought in a lot of users, with claims of it matching ChatGPT in performance luring in AI testers. The underlying model, which is in its third iteration, has been worked on b...| Business of Apps
Character.ai is one of the many AI chatbots to explode in popularity, as the success of ChatGPT has led millions of people to find alternative chatbots offering different experiences. In character.ai’s case, it has built a library of personalities, each with their own distinct way of interacting with users. This can come in the form of a purpose, such as a trip planner or language teacher, a famous dead person such as Albert Einstein or Elvis Presley, or as an interactive story, like a dete...| Business of Apps
Our AI App Report is the most comprehensive piece of research on the AI app market, with detailed forecasts on the generative AI market and breakdowns of growth by type. We also cover funding for AI apps, usage and installs by app, demographics data and industry benchmarking statistics. What is the market size of the AI app industry? AI apps generated $4.5 billion in 2024, a 136% increase on the previous year. This industry is expected to grow rapidly over the next half a decade, with revenue...| Business of Apps
Artificial intelligence has taken over the app world, with thousands of apps integrating AI and the top AI app developers receiving hundred billion dollar valuations. Generative AI, in the form of intelligent chatbots, AI-enabled search engines and image creators have been the focus of significant public attention since 2023, leading more companies to invest heavily in AI innovation. OpenAI made waves with its GPT-powered chatbot ChatGPT, which launched in November 2022 and gained 100 million...| Business of Apps
With 7 weeks to go until App Promotion Summit NYC on September 18th, the marketplace is now almost full with only a handful of stands still available.| Business of Apps
Appfigures offers an all-in-one platform with analytics, insights, and optimization tools to help app makers acquire more users organically. The Analytics platform allows developers and marketers to zoom in and analyze downloads, revenue, and ad campaigns across all stores and countries. Coupled with an ASO platform which provides rank monitoring (hourly updates), indispensable keyword insights such as popularity and competitiveness, as well as Explorer, a market intelligence platform for res...| Business of Apps
When Jet.com sold to Walmart in 2016, commentators remarked that there was no space for new ecommerce apps, in a market with Amazon and eBay. Two years later, ecommerce platform Wish was the most downloaded shopping application worldwide and the third largest e-commerce marketplace in the United States. Wish was originally founded as wishlist app, in which users could create lists of their favourite products. To help monetise the site, Wish added a similar products feature and began partnerin...| Business of Apps
Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company| Business of Apps
App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that account for regional differences and user psychology. Speaking at App Promotion Summit London 2025, Jens-Fabian Goetzmann from RevenueCat presented data showing that 28% of users cancel seven-day trials within the first hour, with 60% churning within 36 hours. This early abandonment pattern has forced developers to rethink traditional subsc...| Business of Apps
Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These apps have become key in organising the various bookings that go into a successful trip, and there are plenty of apps available for each type of travel niche. According to the Travel App Report, over 900 million people used travel apps in 2024. Since the pandemic, users are relying even more on apps to create their perfect experience, and th...| Business of Apps
Leading app growth agency Yodel Mobile by NP Digital has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative. The partnership aims to enhance HerVenture, the Foundation’s free, award-winning mobile learning app designed to support women entrepreneurs. Yodel Mobile will provide comprehensive App Store Optimisation (ASO) support, at no cost to HerVenture, to boost HerVenture’s visibility and conversion in the Nigerian app st...| Business of Apps
In today’s rapidly evolving mobile landscape, building a successful app requires navigating an increasingly complex ecosystem of tools and technologies. Modern development demands expertise across multiple domains — from backend infrastructure and testing pipelines to distribution strategies and cross-platform frameworks. User expectations have reached unprecedented heights while the market grows more competitive daily. Choosing the right development stack has evolved far beyond simple co...| Business of Apps
Sherina Khalidi stood before the audience at App Promotion Summit London 2025 with the kind of graph that would make any marketing executive wince. The line was stubbornly flat — a visual testament to what she called “not very satisfying” growth at Deezer, the Paris-based music streaming service where she serves as VP of Marketing. But Khalidi had learned to love that graph, because it told a story about constraints breeding creativity. While Spotify and Apple Music threw marketing doll...| Business of Apps
Super early bird tickets for App Promotion Summit NYC 2025 end this Friday, July 25th. The summit will bring together more than 300 in-person participants and will feature over 30 industry experts presenting across three dedicated content stages. The event also promises outstanding networking opportunities. Tickets are currently available with savings up to $500, but prices increase after Friday’s deadline. Don’t miss out on the opportunity to be part of an event that will help you learn ...| Business of Apps
TikTok’s revenue surged to $23 billion in 2024, captured in the latest edition of our TikTok App Report, making it the fourth largest social app by revenue behind Facebook, Instagram and YouTube. The majority of this revenue came from its advertising platform, which generated $17 billion in 2024. In-app purchases and commerce are the other two revenue pillars for TikTok, each generating over $2 billion for the app. TikTok revenue by type 2018 to 2024 ($mm) TikTok’s commerce division had a...| Business of Apps
App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and Vinted at this year’s premier app growth event. The summit, taking place on November 27th at Hotel Adlon, brings together app marketers and product experts to share cutting-edge growth strategies and tactics. We are now are seeking exceptional speakers with diverse backgrounds across the entire app ecosystem, from eCommerce and travel to finance and from user acquisit...| Business of Apps
App marketing teams are embracing a more pragmatic approach to data analysis, prioritizing business outcomes over statistical significance as industry leaders advocate for “data-powered” rather than “data-driven” decision making. Speaking at App Promotion Summit London 2025, Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak, outlined how marketing teams can make confident decisions even when statistical certainty remains elusive—a challenge that has long plagued App ...| Business of Apps
The 2025 edition of the Food Delivery App Report is now available, with key insights into the market and new data on how the industry and the many players in it performed in 2024. Here are some of the highlights: 1. Revenue Growth Continues Despite Market Maturity Global food delivery revenues rose 15.5% to $114.5 billion in 2024. The grocery delivery market also hit a new peak at $22.8 billion, recovering from its post-pandemic slump. Despite inflation and reduced freebies, users are still s...| Business of Apps
Mobile video advertising faces challenges with measuring genuine user intent as click-through rates reach unprecedented levels, with industry analysis suggesting that accidental clicks may be driving a significant portion of app installs while authentic user engagement becomes more difficult to track. Speaking at App Promotion Summit London 2025, Tomás Yacachury, Strategic Partnerships Manager and Supply Lead at Kayzen, presented findings showing that video ad click rates have increased from...| Business of Apps
Not long ago, reaching audiences online was relatively simple: create an ad, place it, and watch it work. But today’s digital landscape tells a different story. As the environment grows more cluttered and complex, with rising costs and shifting user behavior, what once worked is no longer enough. Browsers present an alternate channel for brands to reach incremental users at scale, right from their start page. VEVE has put together this guide to break down the vast universe of browsers, what...| Business of Apps
App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. Taking place on September 18th at 360 Madison, the summit will cover everything around growing and scaling apps, with sessions on AI integration in app marketing, product-led growth, retention, user acquisition, revenue growth, and more. This year’s expanded format includes four content tracks, featuring insightful talks, panel discussions, deep-dive workshops, and a new Roundtable Zone with ...| Business of Apps
Mobile app marketers are witnessing a seismic shift in campaign performance as artificial intelligence systems demonstrate the ability to deliver dramatic revenue increases without human oversight. New data from SplitMetrics, presented at App Promotion Summit London 2025, reveals that AI-powered optimization achieved a 55% increase in return on ad spend while maintaining identical budgets, marking a watershed moment for automated marketing. “We’re seeing something unprecedented,” said T...| Business of Apps
Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar designed to help you future-proof your ASO strategy in the age of AI. AI is expected to grow at an annual rate of 36.6% through to 2030 [Grand View Research], transforming nearly every industry, including app stores. As Apple and Google increasingly rely on AI to power search, rankings, and recommendations, your ASO strategy must evolve too. ...| Business of Apps
Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online eyewear retailer, to unlock mobile growth across the U.S. with a sharp focus on data-led decision-making and performance reporting. Founded in 2003, Zenni Optical disrupted the eyewear industry with a bold mission: to make high-quality, stylish vision care affordable and accessible to everyone. Over the past 22 years, they have delivered on tha...| Business of Apps
As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional channels such as app stores and APK downloads. According to recent data from ROIBest, an infrastructure provider specializing in Android PWA deployment, developers are now re-evaluating their distribution strategies in light of unpredictable review policies, mounting commission fees, and installation f...| Business of Apps
Mobile app developers are leaving significant revenue on the table by focusing exclusively on in-app acquisition channels, according to new research presented at a recent Business of Apps online event. Data from payment platform Paddle shows that users acquired through web funnels have only a 15% overlap with those acquired on mobile platforms, indicating that 85% of a potential web audience remains completely untapped by mobile-only strategies. The findings, shared by Lucas Lovell, VP of Pro...| Business of Apps
ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1. Designed to simplify and supercharge ASO, this innovative tool delivers real-time, expert-level insights in seconds. No dashboards, no endless charts. Just ask and get razor-sharp answers instantly. Built on a foundation of ConsultMyApp’s industry leading ASO expertise, GPT-4o Turbo image analysis and APPlyzer’s global live data fro...| Business of Apps
App Promotion Summit NYC, taking place at 360 Madison on September 18th, has announced its speaker line-up. The event will feature growth and product leaders from some of the world’s fastest-growing app brands. The summit will showcase expertise across four content tracks through talks, panels, workshops, interviews, and roundtable discussions. The speaker line-up includes: Yves Benchimol, CEO & Co-Founder of WeWard, will represent the walk-to-earn app that has attracted over 20 million use...| Business of Apps
While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer reveals that nearly half of growing app businesses rely on a single payment processor, leaving them vulnerable to account suspensions, frozen funds, and service outages that can halt operations overnight. Primer’s comprehensive study of 150 high-growth companies found that 29% have experienced account suspensions, 34% have faced payment downtime...| Business of Apps
The tectonic plates of mobile are shifting beneath our feet, and the app store duopoly is finally cracking. Epic’s legal victories against Apple, combined with the EU’s Digital Markets Act, have forced open alternative payment channels and app stores, creating the biggest shift in mobile monetization since the iPhone launched. Major players like Amazon and Spotify are already sidestepping Apple’s 15-30% commission, while Epic Games has launched their own app store on EU iPhones. Early m...| Business of Apps
TeleStore, a new international marketplace for browser-based games and web applications, has officially launched. TeleStore aims to reinvent the digital marketplace by making it fair, flexible, and truly accessible for both developers and users from all over the world. The heart of TeleStore’s philosophy is the commitment to developers and creators. The platform aims to simplify the process of launching and monetizing projects. Early adopters can benefit from a built-in promotional budget, ...| Business of Apps
The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape. On June 24th, join Paddle’s VP of Product Lucas Lovell for Web revenue unlocked: Your playbook for the new app ecosystem, a live online event designed to help you navigate and thrive in this new era. A product leader with over nine years of experience, Lucas has helped launch Paddle’s billing solutio...| Business of Apps
The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequences of a major product failure that brought its momentum to a halt. Speaking at App Promotion Summit London 2025, Volovyk laid out a brutally honest timeline of his company’s evolution — from a...| Business of Apps
App Promotion Summit Berlin is returning to Hotel Adlon on Thursday, November 27th, 2025, bringing together the app industry’s top marketing, growth, product, CRM and revenue leaders for a day of strategic insights and networking. Attendees will learn from and connect with leading app marketers and product experts through an engaging mix of interactive workshops, talks, panel discussions, and roundtable sessions designed to share cutting-edge ideas, tactics, and actionable strategies that w...| Business of Apps
REPLUG, a full-service mobile app marketing agency, is proud to announce its official certification as a Certified Moloco Partner. This milestone marks a deepened collaboration between REPLUG and Moloco, a global leader in machine learning–powered performance advertising. The certification reflects REPLUG’s commitment to excellence in programmatic advertising and its ability to drive scalable growth for mobile apps across verticals. “Our certification with Moloco strengthens what we alr...| Business of Apps
web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system that routes payments through backup process...| Business of Apps
From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth in 2025. But there are powerful patterns emerging. H...| Business of Apps
App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising pressure on developers to implement web ...| Business of Apps
ConsultMyApp, in partnership with Business of Apps, has just released a new guide for app-focused businesses struggling with outdated and poorly integrated MarTech stacks. The guide addresses common pitfalls in modern MarTech setups, including bloated toolchains, siloed data, and ineffective integrations that can quietly erode ROI and hinder growth. It explains why AI alone isn’t a silver bullet, emphasizing the importance of clean data and solid infrastructure. The MarTech Audit Guide offe...| Business of Apps
User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app within a week. To tackle these pressing realities, App Promotion Summit London 2025 invited three brands that have fought through the noise and kept their installs buying. Moderated by David Murphy, the panel featured three standout voices: Eugene Kuznetsov – Product Lead, Holland & Barrett Jessica Llarena – Mobile Shopping App Leader, Decath...| Business of Apps
Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (maybe; we’ll see). Tune in to these discussions to learn more about the state of the industry and fresh ways to increase revenue and grow businesses, locally and gl...| Business of Apps
App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app marketers and product experts from WeWard, The Economist, DraftKings, Hopper, and Reddit? There are some opportunities remaining, and we would love to connect with you. There’s room for everyone: from eCommerce apps to travel and finance, from user acquisition to product marketing and CRM. We want to hear from exceptional speakers with dive...| Business of Apps
Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own. From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task. That’s why we created the App Marketing Ecosystem 2025 market map, offering a clear overview of ...| Business of Apps
“Every year, we say it’s the hardest year to grow an app,” Flo Health CEO Dmitry Gurski joked to a packed house. “But after 16 years, I’m convinced: it really does get harder every time.” These were the opening words of Gurski’s keynote address at APS London 2025, in which he delivered a candid and data-rich account of how he and his team built one of the world’s most widely used health apps. He unpacked the thinking behind Flo’s long-term growth — from user lifecycle desi...| Business of Apps
AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to empowering app creators with comprehensive marketing and operational support. By leveraging in-house resources, EpicScale offers solutions across key areas such as user acquisition, ASO, business intelligence, monetization, and creative production. Additionally, the publisher provides funding and may assist developers with the key steps they nee...| Business of Apps
In the dog-eat-dog world of apps, it’s no secret that effective user onboarding is crucial for retention and conversion these days. Applica’s latest guide, A guide to onboarding optimisation using JTBD and MaxDiff, offers a strategic approach to refining onboarding processes by focusing on user motivations and preferences. The guide breaks down a practical, research-driven approach to onboarding that does more than walk users through features. It helps teams design flows that speak to wha...| Business of Apps
The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if it’s not on your radar yet, this is your final call. From May 20th to 22nd, the MGM Grand will transform into the epicenter of the app economy as more than 2,000 mobile marketers, growth leaders, app investors, and product owners converge for three days of unmatched insights and high-stakes networking. Bringing together top brands, breakout startups, and every major growth vendor under...| Business of Apps
The AI app market is projected to be the fastest-growing category on both the iOS and Google Play stores over the next five years. Already, thousands of new apps launched this year feature generative AI at the core of their user experience. At the high end of the market, chatbots and media generation tools are driving significant user growth, with revenue beginning to reflect the substantial investments made in recent years. Meanwhile, emerging generative AI technologies for video and music c...| Business of Apps
The lights are flashing, the slots are spinning, and the mobile growth world is packing its bags — because MAU Vegas 2025 is just around the corner. Taking place May 20–22 at the iconic MGM Grand, this year’s edition promises three days of world-class content, high-stakes networking, and tactical insight across every aspect of the app economy. And yes — we’re pleased to announce that Business of Apps is an official media partner of MAU Vegas 2025. With 2,000+ attendees, top brands, ...| Business of Apps
APS London 2025 has officially wrapped — and let’s just say, it was amazing. Held on 24th April at The Brewery, the summit gathered over 900 app marketers, product pros, growth wizards, and mobile mavericks for a day that was equal parts learning, networking, and industry magic. This year’s edition broke records with 908 total registrations — and what a crowd it was. 74% represented apps or brands, with nearly half clocking over 1 million MAU, and a cool 6% operating at 10M+ MAU scale...| Business of Apps
Quantum Metric has released its latest industry report, The Mobile Benchmarks Report, offering a data-driven look into the current state of mobile customer experience. The report sheds light on a critical insight: when it comes to mobile, even the smallest delay can drive users away. In a digital environment where expectations are higher than ever, the report highlights the growing need for brands to establish clear benchmarks for mobile performance. With most organizations lacking a standard...| Business of Apps
At HilltopAds, one of the top advertising networks since 2013, bloggers and influencers can monetize traffic from any social media or mobile app with a new Shortened DirectLink. This tool offers a streamlined, platform-friendly way for publishers, influencers, and marketers to monetize clicks from networks like Facebook, Instagram, Twitter, Telegram, TikTok, and others. What is Shortened DirectLink? The Shortened DirectLink is a compact version of the standard DirectLink, designed specificall...| Business of Apps
The countdown is on for App Promotion Summit London, taking place at The Brewery on April 24th, 2025. This is your last chance to register — if you haven’t done so already — and attend the biggest app industry event of the year. We’re also excited to announce that the official APS London Networking App is now live. Whether you’re attending to learn, connect, or grow your app business (or all three!), this powerful platform is your go-to companion for getting the most out of the even...| Business of Apps
The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce. There’s also a significant disparity in senior roles, with research by PwC finding just 5% of leader...| Business of Apps
The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers need to keep up with new channels, smarter targeting, and fresh creative approaches. Smadex has released the CTV Guide — an actionable resource designed to help brands and advertisers tap into the full potential of CTV. Whether you’re building brand awareness or focused on performance marketing, this guide gives you the tools to succeed. H...| Business of Apps
AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released a new industry playbook designed to help fintech app marketers fast-track their user acquisition strategies. Titled The Mobile OEM Advertising Playbook for Fintech Apps, the playbook delivers concise, insight-driven strategies for acquiring high-quality users through mobile OEM channels and alternative app stores across key global markets. With traditional ad platforms becoming more restrict...| Business of Apps
App Promotion Summit London returns to The Brewery on April 24, bringing together some of the brightest minds in app growth, product, and marketing. It’s one of the leading events in the space—and for good reason. This is where strategies are shared, frameworks are unpacked, and real stories of scaling apps are told, unfiltered. Across seven dedicated content stages, attendees will hear from 60+ speakers delivering 35+ sessions, workshops, and roundtables. The agenda covers the full spec...| Business of Apps
In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an environment where visibility is algorithmic, distribution is fragmented, and user acquisition is both more data-driven and more unpredictable than ever. To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services powering app store growth today. The...| Business of Apps
ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly competitive ad environment, advertisers are under pressure to deliver better results with tighter budgets. By partnering with global demand-side platforms (DSPs), such as Kwai, ROIBest transforms how ads are built, delivered, and optimized. Advertisers’ key challenges As advertisers face the dual challenge of rising costs and underperforming campa...| Business of Apps
In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward. On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe. Explore all event details, pro...| Business of Apps
Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think Outside the Sandbox will take place in London on April 10 at The Apartment at The Hoxton. Through presentations and in-depth panel discussions, some of the most influential mobile marketing minds will share their insights on what’s ahead for the industry — and how you can prepare for app growth in the privacy-first world. Spots are limited, so secure your seat now an...| Business of Apps
Join Yodel Mobile on Thursday 3rd April at 2.30pm GMT for How to get your app featured on the App Store, a free webinar exploring how you can boost your app’s visibility. Whether you’re launching a new app or looking to scale your current app, this webinar will offer actionable insights to help improve your app’s performance and drive downloads. What will you learn? During the session, our app growth experts will break down the proven strategies that drive success, offering expert insig...| Business of Apps
The clock is ticking for anyone planning to attend App Promotion Summit London 2025. Early bird tickets close this Friday, March 28th, with savings of up to £500 still on the table. The event will bring together over 800+ in-person attendees, with 70+ speakers across 7 content stages covering app growth, user acquisition, retention, ASO, monetization, and more. It’s a one-day deep dive into the strategies driving mobile growth in a competitive market. Alongside the content, attendees can ...| Business of Apps
The mobile app industry is evolving fast, from AI automation to new monetization models. To stay ahead, you need to follow new trends, explore opportunities, and adapt to market changes. Yango Ads has released the AdTech Trends 2025 Playbook, Mobile Apps Edition — a practical guide to app growth and revenue optimization, helping businesses navigate industry changes. The playbook explores key shifts in adtech, including: Expanding in emerging markets: Countries like Vietnam, Indonesia, Brazi...| Business of Apps
App Promotion Summit London is set to return to The Brewery on April 24th, 2025. APS has become a cornerstone of the app industry, bringing together forward-thinking app growth leaders from around the world. This year will be no exception with over 800 senior app marketers, product strategists, and growth experts from leading global brands in attendance. The Early Bird ticket sale ends next week. This is your chance to save £500 on your ticket. 📅 Event highlights: 🏆 Top-tier attendees:...| Business of Apps
Looking to scale your app business and forge high-value connections? The Global Growth Meetup Berlin 2025 brings together top app developers, industry leaders, and growth strategists to explore cutting-edge tactics for navigating the evolving global app economy. Set in the heart of Berlin, this exclusive event offers a focused environment to exchange ideas, gain expert insights, and uncover new opportunities for sustainable growth. What to expect: Gain insights from industry experts on the la...| Business of Apps
Yodel Mobile, the leading app marketing agency, has announced the appointment of Alexandra Stamp as Head of Marketing. Stamp, who joins as the first senior marketing hire, brings a wealth of experience from leading agencies, including MHP Group, Croud, and Medialab. Most recently, as Head of Marketing at MHP Group, she focused on multi-channel campaigns, brand positioning and strategic partnerships to drive measurable business outcomes. Founded in 2007, Yodel Mobile specialises in full-funnel...| Business of Apps
As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like “hypercasual games are dead” and “user acquisition is obsolete” continue to circulate alongside the intensifying competition between gaming and non-gaming apps for user attention and brand visibility. But what does the data actually say? SocialPeta’s latest in-depth whitepaper, The ultimate guide for running better mobile marketing campaigns, unpacks key marketing trends from 2024, a...| Business of Apps
You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new challenges: rising competition, increasing CPIs (cost per install), and the pressure to justify higher marketing budgets. To address these challenges, Yodel Mobile has launched Unlocking sustainable app growth: The ultimate app marketing guide, a report designed for app businesses ready to scale efficiently while controlling acquisition costs. F...| Business of Apps
The biggest names in the app industry are gearing up for App Promotion Summit London 2025, taking place on April 24th at The Brewery. This year’s APS brings together 800+ app marketers and product leaders from the world’s top brands for a day of networking, insights, and growth strategies. With bookings up 37% from last year, this year’s APS London is set to be the biggest and most impactful yet. Industry giants in attendance From fintech to fitness, eCommerce to entertainment, leaders ...| Business of Apps
ContextSDK has unveiled a new case study showcasing how Wizz, one of France’s top friend-finding apps, transformed user engagement and retention using real-world context data. By leveraging ContextSDK’s advanced context-aware technology, Wizz optimized in-app interactions, leading to significant increases in conversions, revenue, and overall user satisfaction — all while maintaining a strong commitment to privacy. Unlocking the power of context-aware engagement The case study provides a...| Business of Apps
Tenjin, a leading mobile measurement platform, is proud to announce it has joined Meta’s Mobile Measurement Partner (MMP) program. This partnership enables Tenjin’s customers to measure and optimize the performance of their mobile app campaigns across Meta’s platforms, such as Facebook and Instagram. Christopher Farm, CEO and Co-Founder at Tenjin, said about the partnership: “Integrating with Meta marks a major milestone in Tenjin’s journey to empower growing mobile publishers. Me...| Business of Apps
Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media buying: From design principles to user acquisition fundamentals, provides in-depth insights into key design principles and best practices that can enhance engagement, increase conversions, and maximize return on investment (ROI). With digital advertising becoming more competitive, creative design plays a crucial role in campaign success. Th...| Business of Apps
Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its popular mobile card games, UNO and Phase 10. Through its cutting-edge rewarded UA strategies, Gamelight successfully promoted these titles across key geographies, including the US, Japan, UK, Germany, and France, on both Android and iOS. This case study focuses on Phase 10’s impressive success with Gamelight. Mattel163’s objective was to scale efficiently in key region...| Business of Apps
The Apptivate podcast has become a reference point for marketers around the world. Since 2018, Remerge has been joined by some of the biggest mobile leaders and influencers to discuss the hottest tech trends, from privacy developments, app growth strategies, and campaign measurement to AI, creatives, and brand messaging. Now, you can get behind-the-scenes at one of the longest-running ad tech shows. Remerge has unveiled the winners of its inaugural Apptivate For The Record Awards — a list o...| Business of Apps
Yodel Mobile, App Marketing Agency of the Year 2024, has launched The Yodel Growth Loop, a monthly LinkedIn newsletter packed with the latest trends, expert insight and must-know updates from the world of app growth and marketing. The newsletter, released monthly, is the ideal bite-sized content for app marketing professionals looking to level up their strategies. It includes updates across the Apple and Google ecosystems, along with tips for App Store Optimisation, Paid Media, Retention, and...| Business of Apps
MobileAction, a leader in App Store Optimization (ASO), app growth and mobile user acquisition, has unveiled its latest innovation with the release of its new ASO Intelligence tool — an advanced solution designed to make high-quality ASO insights accessible to all marketers and developers. With a flexible pricing model, the tool empowers indie developers, scaling startups, and enterprise publishers alike to maximize their organic visibility and optimize Apple Search Ads (ASA) strategies. La...| Business of Apps
In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing marketing efforts are no longer optional — they are essential for growth. With millions of apps competing for user attention, businesses must leverage the right analytics tools to make informed decisions, enhance user experiences, and maximize revenue. At the same time, the app analytics space is more complex than ever. With so many platfor...| Business of Apps
App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, and revenue scaling. This is your chance to learn from industry leaders, explore the latest strategies, and connect with top professionals shaping the app economy. What’s new in 2025? This year, APS London is bigger than ever, featuring: ✅ 7 content stages – covering every key aspect of app growth✅ 70+ speakers – insights from top ...| Business of Apps
App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive workshop series called Web Revenue Labs. Nathan Hudson, CEO of Perceptycs and App Marketer of the Year 2024, alongside Andrew Davies, CMO at Paddle, will break down Web-to-App strategies and dive deep into the ins and outs of how they can help apps grow, reduce costs, and expand into new markets. Whether you’re just starting out or already ...| Business of Apps
A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing return on investment (ROI) for shopping apps. The guide, “Profit by Design (Shopping Edition)”, explores how high-performing ad creatives drive higher engagement, conversions, and long-term growth. The study emphasizes that compelling ad designs — incorporating the right formats, messaging, and interactive elements — are key to converting im...| Business of Apps
As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can’t wait to welcome you to App Promotion Summit London on April 24th. This will be our biggest-ever event with 800+ attendees and a plethora of ways to learn how to grow and scale apps and make authentic connections. What’s more, we’ve already had registrations from leading apps including Strava, The Telegraph, Monzo, King, Babbel, Decathlon, and American Express. This year, we’re als...| Business of Apps
TikTok has reclaimed its crown as the world’s most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race for most of the year, with TikTok ending on 773 million downloads and Instagram on 759 million, according to data provided by Appfigures and AppMagic. Both apps had higher total downloads in 2024 than 2023. Most popular apps on iOS and Google Play stores 2024 (mm) Sources: Appfigures, AppMagic Instagram relies heavily on India for its dow...| Business of Apps
App Promotion Summit is where the brightest app marketers and product experts come together to share the latest app growth strategies and tactics. This is your chance to join industry leaders from brands like Flo, Spotify, WeWard, DoorDash, CNN, AppsFlyer, Reddit, and the Premier League on stage. We’re hosting events in London (April 24th), New York City (September 18th), and Berlin (November 27th) — and we’re looking for exceptional speakers from across the app ecosystem. Whether you...| Business of Apps
