Like a lot of websites launched in the 2000s, the inspiration for TripAdvisor came to co-founder Stephen Kaufer after a frustrating experience. In his case, it was attempting to plan a family vacation using the tools available at the time. Designed as a comparison website for the entire travel experience – from accommodation to flights to experiences – TripAdvisor quickly became a favourite in North America and Europe. It wasn’t long before American holding company IAC acquired the bran...
