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FEBRUARY FUN : Thinking about the FUNdamentals
https://frontofmind.substack.com/p/february-fun-thinking-about-the-fundamentals
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Aware that 'principles' or 'fundamentals' can be, to the wrong ears, construed as rigid and laggard; I am here to say it need be anything but that. So many parts of marketing stages can really be fun!
