If you’ve read “The Future of the Professions” by Richard and Daniel Susskind, you’re already familiar with the fragility of your expertise: give it enough time and most of us will be out of a job…| Competitive Intelligence Alliance
By embracing radical simplicity, organizations can remove friction and turn employees’ knowledge into a steady stream of usable, actionable intelligence.| Competitive Intelligence Alliance
Competitive intelligence sits at the intersection of marketing and revenue enablement. With high stakes, disparate data sources, and a mandate to leave no stone unturned, CI pros face an organizational nightmare. The answer? Tools.| Competitive Intelligence Alliance
Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework.| Product Marketing Alliance
In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements.| Competitive Intelligence Alliance
If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals.| Competitive Intelligence Alliance
Download our annual deep-dive into the trends, challenges, and evolving strategies shaping competitive intelligence (CI) today.| Competitive Intelligence Alliance
CI is no longer just about knowing what your competitors are up to, it’s also about building a smarter, more agile business.| Competitive Intelligence Alliance
When you focus, align, and enable your teams with purpose, you don’t just hold your ground – you win it back.| Competitive Intelligence Alliance
Competitive intelligence is the difference between guessing and knowing what’s working in your industry, and more importantly, why it’s working.| Competitive Intelligence Alliance
What’s your strategy for dealing with different forms of competition? Learn how to monitor direct and indirect competitors and outshine them all.| Competitive Intelligence Alliance
Our 2024 Competitive Intelligence Landscape & Salary Survey combines our two most popular report surveys into one. Same great annual reports. Half the time filling out surveys.| Competitive Intelligence Alliance
After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook.| Competitive Intelligence Alliance
If you’re gaining information by legal means, you’re not breaking the law. But there are some guidelines you can follow to establish a fair competitive advantage without losing sleep at night.| Competitive Intelligence Alliance
Crush your next competitive intelligence project.| GTM Alliance
Here are 7 things AI can do for us, and with us, to make us more efficient and effective in our competitive intelligence work.| Competitive Intelligence Alliance
Learn to use generative AI to its fullest extent. This way, you become the differentiating variable. You become the competitive advantage.| Competitive Intelligence Alliance
Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers.| Product Marketing Alliance
The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale.| Competitive Intelligence Alliance
Social media competitive intelligence made easy. Get tips and tools for tracking competitors’ social feeds and gathering actionable insights.| Competitive Intelligence Alliance
Market intelligence provides the backdrop against which you compete with business rivals. Competitive intelligence is more specific than market intelligence, dealing with specific competitors instead. Rather than the larger market both you and your competitors are a part of.| Competitive Intelligence Alliance
Here are 5 competitive enablement best practices to get your enablement program off to a flying start.| Competitive Intelligence Alliance
Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel.| Competitive Intelligence Alliance
Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink.| Competitive Intelligence Alliance
Competitive intelligence allows you to think strategically about where your competitors are outperforming you. If you use that knowledge in your Go-to-Market strategy, you can improve the success of your launches, win more deals and retain more customers.| GTM Alliance
A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape.| GTM Alliance
A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry.| GTM Alliance
Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account.| GTM Alliance
If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| GTM Alliance
Stay ahead with AI-driven competitive intelligence for consulting—automate research, detect market shifts & make smarter strategic decisions.| AMPLYFI
CI, PM, and AI are converging, reshaping how businesses approach strategy and sales.| Competitive Intelligence Alliance
How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray.| Competitive Intelligence Alliance
Do you wonder if there’s some part of the competitive intelligence process you’re missing? We put together Head-to-Head: The Competitive Intelligence Playbook for people like you. To bring you the knowledge you need to define, then refine your competitive edge.| Competitive Intelligence Alliance
Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for.| Competitive Intelligence Alliance
Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that.| Competitive Intelligence Alliance
This article will help you realign with the key goals of competitive intelligence. Once you do, it’ll be crystal clear which priorities you’re neglecting, and which avenues to success you’re avoiding.| Competitive Intelligence Alliance
A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business.| Competitive Intelligence Alliance
Whether you’re a marketer or a sales rep, everybody in the go-to-market (GTM) team needs to keep a check on the market’s pulse. That means constantly monitoring your: …to name a few sources. Because if you don’t, you’ll never know how the market shifts—and as a result, you’ll always be chasing trends, not getting ahead […]| Unkover
Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals.| Competitive Intelligence Alliance
We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs.| Competitive Intelligence Alliance
By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization.| Competitive Intelligence Alliance
In competitive intelligence, AI has the potential to be tremendously helpful in our day-to-day work. Anything that can make digesting and understanding all that data faster naturally benefits us as CI professionals.| Competitive Intelligence Alliance
Crush your next competitive intelligence project.| Product Marketing Alliance
It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how.| Competitive Intelligence Alliance
Discover how to leverage CustomGPT for competitive intelligence, gaining valuable insights into rivals' strategies, products, and services to stay ahead.| CustomGPT
The number of cell and gene therapy (C>)-based treatments in development has increased significantly over the last two decades and can be expected to continue, driven by the modality-specific market potential and the breadth of applicability across indications. For competitive intelligence teams tasked with staying on top of this complex and dynamic market, there is […] The post Competitive Intelligence Insights: Cell & Gene Therapy appeared first on Evaluate.| Evaluate
What’s in your competitor’s pipeline? How are their trials progressing? Who is on the cusp of a merger that will increase their funding and how will this impact your business? Continuous monitoring of the market landscape is the bread and butter of a CI professional and you can’t afford to miss anything that may impact […] The post Competitive Intelligence and the Quest for the Single Source of Truth appeared first on Evaluate.| Evaluate
Last month saw many of the world’s leading pharma and biotech companies deploy their competitive intelligence (CI) specialists to Newark. Specifically, to the Pharma CI Conference and Exhibition that took place on 20th and 21st of September. I joined them, and it was one of the best iterations of the conference that I’ve been to […] The post CI Meets AI at Pharma CI appeared first on Evaluate.| Evaluate
Somehow it is already September which means we’re preparing for one of the key events in the biopharma calendar, at least if you’re involved in competitive intelligence – and really, who isn’t? The Pharma CI Conference and Exhibition takes place in Newark on 20th and 21st of September and many of the Evaluate and Norstella […] The post Latest Forecast: Lots to Discuss on Competitive Intelligence at Pharma CI appeared first on Evaluate.| Evaluate
"Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."| Product Marketing Alliance
In this article, we’ll walk you through seven of the best ways you can use Chat-GPT right now to help lighten the competitive intelligence load. We’ll also walk you through how to improve Chat-GPT’s responses if it’s proving tricky to get what you need with your use case.| Competitive Intelligence Alliance
TL;DR In this article, you’ll see how content intelligence can help you craft effective content campaigns, allowing you to test different formats, headlines, and strategies to see what works best. Whether you try two blog post versions, experiment with social media posting times, or compare headlines, use your findings to fine-tune your approach for better […]| Unkover
TL;DR Are you struggling to find the right price point for your products or services? Competitive pricing can help you outperform your competitors and boost your revenue. This guide covers: Whether navigating the tricky line of pricing or looking to better cater to your market segment, understanding competitive pricing is key! Check out our full […]| Unkover
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
Building out your first competitive intelligence program can be a difficult process. 😮💨 Who should be involved? Where do you start? With so many questions, so much data and so many competitors to get a handle on, it’s easy to get overwhelmed.| Competitive Intelligence Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
Hiring a competitive intelligence specialist for the first time? Learn how to find the right fit and set them up for success.| Competitive Intelligence Alliance
If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year.| Competitive Intelligence Alliance
Here are 10 steps you can use to keep ahead of your competition and bolster your competitive intelligence to strengthen your B2B marketing strategy.| Revenue Marketing Alliance
Kelly's an expert in supporting competitive intelligence workflows & ensuring CI teams maximise the value of market intelligence for stakeholders.| Evaluate
Missed our World Preview webinar? Check it out on-demand to get the highlights from our panel as they discuss the latest pharma forecasts.| Evaluate
Forecasting serves to help pharmaceutical companies identify market opportunities and risks, particularly when taking a sales-based approach.| Evaluate
Over the last 10 years, large pharma companies have spent an average of $120bn across pharma R&D and business development investments.| Evaluate
Neurology is experiencing a revival with notable clinical advancements and increased deal activity from pharmaceutical giants.| Evaluate
An Amazon competitor analysis is a process of identifying and evaluating your competitors on the Amazon marketplace. Learn more with Noogata.| Noogata
Findout how to use Semrush to identify your competitors' best keywords, top pages, their best traffic sources, and backlink opportunities.| COMPETICO - Compete smarter. Win bigger!
Perceptual mapping offers a visual representation of your products and competition. Examples & Steps to create perceptual maps.| COMPETICO - Compete smarter. Win bigger!
Imagine the feeling of that inconvenient thing that’s been annoying you just a little bit every day. How much would you pay to get rid of it? The solution to that problem, that makes your days run smoother and your life easier, that’s what you want to be for your customers.| GTM Alliance
The Internet changed the way business works in every possible way. The biggest one is creating e-commerce. This shifted shopping from| Price2Spy® Blog
What to know before you ditch the traditional top-down structure and go all in on teams. Group configurations are officially the new buzzworthy concept. In a 2019 survey, Deloitte reported nearly a third – 31 percent – of all businesses surveyed followed a team-based structure, rather than a hierarchical one. And with good reason [...] The post Are You Ready for a Team-Based Organizational Structure? appeared first on Talent Intelligence.| Talent Intelligence
Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success.| Product Marketing Alliance
In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert.| Competitive Intelligence Alliance
4 years. 24 examined topics. Commentary from 5 experts. Zero cost. Discover emergent trends in the CI function and stay ahead of the curve.| Competitive Intelligence Alliance
Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share.| Competitive Intelligence Alliance
Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top.| Competitive Intelligence Alliance
