BT: I am Björn Þorleifsson (pronounced “Thorleifsson”), and I’m Head of Research & Insights at amp sound branding, which is a global Sonic Branding Agency. We’re owned by advertising company WPP: they work on brand identities, and then we take over the the sound. JC: You recently released a report called The Best Audio Brands of 2023. We’ll go through the winners, I think, in just a second. But why why is it important for brands to think about their audio?
