James Cridland: JAR Audio has rebranded to JAR Podcast Solutions. Why the rebrand? Roger Nairn: Part of it is the fact that podcasting is evolving. Audio and video, we do all of that when it comes to the clients that we work with. The larger, more strategic answer for us as an agency, is because the industry is evolving so much that we’re getting asked a lot more difficult questions from the clients we work with, specifically CMOs and brand leaders. They all want to know: “What is this po...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
James Cridland: What is AT WILL MEDIA? Will Malnati: What started as a podcast company has now really grown into more of a content creation studio. We’ve gone from podcasts into more narrative, long form journalism, into event activation around work that we do for big brands and clients on the studio front. So we touch a lot of different areas, whether it’s for studios or whether it’s for our original IP, but in both sides of the business we touch different areas that all come back to c...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Molly Bloom: Brains On is a science podcast for kids and their adults. We answer questions that kids send to us from all over the world. Every episode is hosted by me and a kid co-host. The kid co-host is different every time and we go wherever curiosity takes us, so sometimes a kid will interview a scientist, or we’ll have a song about bruises, or we’ll have a skit where we anthropomorphize molecules. It’s a really fun and silly show, but we also take kids’ questions and curiosity ve...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Zach Justice: I do Dropouts podcast, because I dropped out - I’m uneducated, so anything you hear today that you take with you is your own concern! I also have another one called The Lunch Table. Two podcasts in a week and for some reason, that’s apparently a job nowadays. James Cridland: They’re big shows. We’re here because the excellent people at Patreon have brought us together. Why did you get involved with Patreon as a different revenue stream?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Max Cutler: The idea behind PAVE is pretty simple. I think that over the last few years, the convergence of formats is really happening, whether it’s audio, whether it’s video, whether it’s books. And I felt like there was a need for an independent studio that was focused on the digital narrative to come and launch that owns IP, that works with creators to expand their businesses, that operates in between audio and video.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Sam Sethi: What is SPC, please, John? John Spurlock: SPC is basically the result of several conversations that I had at the recent Podcast Movement Evolutions Conference, and some other conversation I’ve been having. It seems to be in the zeitgeist recently that some of the podcast apps actually provide portals so that podcasters can view what’s going on in the app for their podcasts. As an example, Apple Podcast Connect: a podcaster can log in, see not just the downloads that they get on...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Jay Nachlis: Pod Predictor is essentially A/B testing for podcasts. Before you go and and invest lots of time and energy and money into podcasts, we know that a lot of times, podcasts stories are wrestling with lots of different ideas. It’s not like one idea comes out of the chute and that’s what it’s going to be. There’s a lot of things that are thrown up against the wall, and brainstorming that happens - what title would be good and how should we pitch it? And that’s what Pod Pred...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Rockie Thomas: Soundstack is wa full stack audio and service provider. We focus on everything from linear streaming to podcast creators. We provide hosting, analytics, ad tech, distribution - we even have our own content management solution for podcasters. We love all audio. I started out with Soundstack in 2018. Prior to that, I was one of the first employees at AdsWizz. I’ve been in this industry since 1998. My first experience with streaming was streaming some local radio stations on Mar...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
James Cridland: You emailed right at the beginning of the year, because I think we’d been a bit grumpy about video in the Podnews Weekly Review, the sister podcast to the Podcast Business Journal. I may have said “what is the point of video on a podcast”. You produce Lateral with Tom Scott. You’ve been making video of the show, and you sent this very well put together email saying why video is actually a good thing and why I shouldn’t be talking it down. What were you saying?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Andreea Coscai: Eurowaves is, not to sound cliché, the first European podcasting newsletter, and my goal for it is to connect different European podcasting industries to see what the connections are, what the missing links are, and how we can come together more. It’s been an amazing ride so far. Everyone has been so supportive, as people are in the podcasting industry. So, I’m just trying to see how I can be helpful and contribute to the growth.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Stuart Last: Audioboom is podcast platform that powers podcasting for creators. We partner with independent podcast creators and our technology platform distributes, markets, and monetizes that content, so that they can focus on being creative and creating great content. We have a pretty massive scale, over 100 million downloads a month and 8,000 different podcasters use us. The thing that I’m most proud of is the fact that we’ve made more than $250 million for independent podcast creator...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Sam Sethi: You have had an amazing year. Talk us through it. Jessica Cordova Kramer: I cannot believe how many things have happened this year, not just for us but for the industry as a whole. I always like to couch our success in saying that it is hard work. What we do, what our producers do, what our marketers do, what our talent does, and everything you get to read about and see about is all the good stuff, of course. So happy to talk about challenges too, and we’re all having them and I ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Sam Sethi spoke to Shira Atkins after the announcement that Acast was to acquire Wonder Media Network Sam Sethi: How old is Wonder Media Network? Shira Atkins: We started the company about six and a half years ago, and I co-founded it with a dear friend of mine from college, Jenny Kaplan, who is the CEO. I’m the CRO, and we’ve built this business together, bootstrapped it, and have about 25 employees now.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Neil Mody: Headliner is a suite of tools that help you try to grow your podcast. Everything from the smallest podcaster all the way up to some of the biggest operations and large organizations are using Headliner to attract new audiences, either through making short social videos up to posting on YouTube or through our new product Disco, that helps them take readers of their website and convert them into podcast listeners.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Steven Bartlett was speaking to Spotify Podcast Product Director Austin Lamon at Podcast Movement 2024 in Washington DC. Original audio courtesy of Podcast Movement. Podcast Movement Evolutions is Mar 31-Apr 3 in Chicago IL, USA. We’ve condensed Austin’s questions for flow. Austin Lamon: Stephen, welcome to Podcast Movement. So, you started in September 2017-ish. Now, you publish twice a week, every week without fail, with major guests. How has the industry changed over that period? And w...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Avalon is a talent management, television production and live promotion group. We asked for this interview because we noticed that comedian Frank Skinner, a former Absolute Radio presenter, had re-started his podcast after leaving Absolute Radio - but retained Absolute’s RSS feed. We asked how that happened. Jon Thoday: We have an agreement with Absolute Radio that we can take the feed with us. And obviously, anybody who knows anything about podcasting knows that ideally you have your own f...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This is an excerpt of a full interview from Podcast Perspectives. The show is produced by The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, Harvard Business School, and more). In each episode, host Jeff Umbro, founder and CEO of The Podglomerate, tackles topics like IP and rights issues, ad tech, podcasting’s role in media at-large, and more. Jeff spoke to Alex on October 2, the laun...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
James Cridland: Who is DMG? Jamie East: DMG is the company that own and publish the Daily Mail, Metro, New Scientist, i news - a plethora of publications. I was brought in to look after the Daily Mail’s slate of podcasts. I started in August last year - about fourteen months ago, although on some days it feels like ten years and others it feels 10 minutes. JC: What’s your background? You have a radio background, I think?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Sam Sethi: Acast has come out with a new report. What’s this one about? Ross Adams: This is another big piece of research for us, looking at one of our USPs which is international and approaching the space on a global basis. We are different from many of the players out there, but for us it’s about providing a global perspective on the podcast industry, especially for international podcasts. SS: You’ve split this report into both emerging and established markets. Let’s define what you...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
We interviewed Maya over email. James Cridland: So, first, what is a podcast? Maya Prohovnik: I love this question. This is something that I’ve thought about a lot over the years. I was the first employee at Anchor back in the day — I stayed with the company through our sale to Spotify and now I lead product for Spotify’s podcast team. So I’ve been through a lot of evolutions of podcasts over the years. Where I’ve landed is, I think it’s less about the delivery mechanism or whethe...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
A longer version of this interview is available here Carl Fridsjö: Podspace is not really a classic podcast hosting or distribution platform. We do that, but at the core of what we do is revenue optimization for large enterprise publishers. That can be on the ad side through marketplaces, but it can also be through premium content paywalls, or making the workflow more efficient. Podspace is essentially an all in one podcasting platform that’s easily scalable and tailored to professional, l...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
A full, 30-minute version of this interview is available here Steve Pratt: Earn it: Unconventional Strategies for Brave Marketers is a book about how to earn attention in an era where people are protecting their attention more fiercely than they ever have before. And an acknowledgement that a lot of the ways that we’ve been thinking about interacting with audiences don’t work any more, that interrupting people or making mediocre things or cranking out a lot of high volume of things that a...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Mike Russell spoke at Radiodays Asia, a conference in Kuala Lumpur, Malaysia, earlier this week. Mike Russell: What did I feature in my session? A lot of tools that I think radio people, audio people, especially podcasters, can use in their processes. We took a little look at ElevenLabs with voice cloning. Interesting that a lot of questions came up about how commercially safe a lot of these tools are, particularly as we’ve got big broadcaste...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Mignon Fogarty: Grammar Girl started as a quick tip about writing a quick and dirty tip to help you write better. Today, it’s about language, and everything that is exciting and fun about language, as well as the quick tips. James Cridland: I was listening to a recent episode and the first thing that I heard was an advertisement for the Gold Coast University, which is just down the road from me here in Australia! You must have seen an awful l...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Dan Misener: Bumper is a podcast growth agency started by me and my co-founder, Jonas Boost, just two years ago this August. We exist to help podcasters, mostly enterprise podcasters, increase podcast success, and for most of the teams that we work with, increasing podcast success usually means increasing the number of people who are spending time with their shows, increasing the reach of their podcasts.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Harry Morton: Lower Street is a branded podcast agency. We are a fully remote team, so we are spread between the UK and North America, scattered around Europe and beyond a little bit as well. And we serve clients largely in North America. All that we do is podcasts with brands. That’s entirely our focus. James Cridland: “Podcasts with brands”, which sounds very similar to the way that Pacific Content talked about their business. We heard ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Micah Engle-Eshleman: I use the standard public iTunes API, but I do some basic audio analysis to look for ads. I’m just essentially sending the [app] a list of like timings of where the ads are, and then just recording if they actually skip the ad and charging them for that. I’m downloading the audio and then serving all users the same version of the audio - so if you have users using this app, you would be seeing fewer downloads, but you...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Sam Sethi: Gordon Firemark is known as the Podcast Lawyer. How did you get that name? Gordon Firemark: I was a lawyer first, and as I was getting into marketing my practice and being a bit of a geek, I was following Leo Laporte when he left television and went and started the TWiT Network. And I thought, That’s cool, maybe that’s something I can do. And having had a background as a sound engineer before I became a lawyer, I thought, okay, I...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Kim Fox: I teach podcasting, I do academic research on podcasting and I also have a podcast. James Cridland: What’s the podcast landscape like in Egypt and that part of the world? Is it very different to the podcast landscape here or in the US? KF: I think it is. It’s really hard to nail down, because Egypt is a really trendy kind of market, meaning people will say “I’m listening to your podcast”, or “your podcast is popular”, but...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Theo Gadd: PodLife is an events company built exclusively for live podcasts. We operate under two models. The first is a podcast-exclusive ticketing platform: this acts as a hub for fans to explore podcast events, whilst helping podcasters to drive sales, increase exposure and streamline the event process. If you imagine Ticketmaster, but tailored exclusively for podcasting - there’s everything you’d expect: analytics, check-in, payments, a...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review Jon Savage: The Africa Podcast Network (APN) is the biggest podcast network on the continent. We represent the biggest podcasts and are really focused on monetization. The core of the business is not about ownership, like a traditional network might do, we’re very aggressively in the monetization space. We also represent some of the big networks like SiriusXM and Acast, through our relationship with Ad Swizz on the ground which helps us with ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is in the Podcast Business Journal Spotlight podcast Pary Bell: TPX - The Podcast Exchange - is a boutique agency in Canada that specializes in understanding the research and the platform of podcasting, with a rich history of being a first mover in Canada. It offers services of helping brands and agencies connect with listeners on podcasts by representing publishers that are in Canada, both Canadian and international publishers. We also offer research and production assistance ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Matthew was speaking to Sam Sethi in the Podnews Weekly Review. You can hear the interview in full here. Matthew Sherry: Platform Media is a a business that does production, distribution, monetization all under one roof. Sam Sethi: How do you choose which shows will make your slate? MS: We see ourselves as a commercially driven business. So the commercial team, in unison with the editorial team, will dictate that. We turn down some amazing opportunities editorially if we don’t think that th...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Jesse Brown: Canadaland is the first podcast network in Canada and the largest independent podcast network in Canada. We have built up a stable of podcasts focused on Canadian media, Canadian news, Canadian politics, but along the way, and we’re well into our 10th year, we have also expanded into things like serialized investigative shows. We did a food show, we did a branded podcast. We’ve sort of been here from the start of podcasting more or less, and as such we’ve sort of been force...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Ross was speaking to Sam Sethi in the Podnews Weekly Review Sam Sethi: You’ve just become profitable. Ross Adams: That’s been a big goal for us. Early on, we were focused on growth, like a lot of kind of startups were, and whilst profitability was always the plan, it wasn’t necessarily something we focused on. Then, of course, profitability became the in-trend thing, believe it or not, to build a sustainable business. So it was great last quarter to hit profitability, and to really prov...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Kathryn Musilek: Shark Party Media is a PR firm based out of Brooklyn, New York, that I founded in 2007. We started working with comedians in 2012, which is how we found the podcast world. James Cridland: Why the name Shark Party Media? KM: Well, because you have to sink or swim. That’s kind of the deal, and you may as well have fun while doing it. JC: You have been saying for a while now that the best way to grow a podcast’s audience is through guesting on other shows. Is that a common v...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Sean Howard: Flightpath is the predictive analytics platform for the podcasting space. If you were in the enterprise business world, you would know of SAS or IBM Watson or a few other predictive analytics tools, and there’s really nothing like that in the podcasting space for publishers that are looking to scale and want to identify opportunities to grow their business sell more inventory, leave less unsold inventory on the table, and free up their ad ops team to focus on improving customer...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Elsewhere here, we show full trending statistics for the total number of podcasts out there - xxx - and the total number of podcasts with new episodes published in the last week, which is xxx. There are a number of new “Podcasting 2.0” features in podcasting; and we’re able to monitor the use of some of them using data from the Podcast Index. Transcripts While all podcasts in Apple Podcasts have transcripts, creators can submit transcripts with the RSS feed to ensure spelling is correct...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
OP3 is an open podcast analytics service. This is a partial list of xxx podcasts who use the service, allowing you to compare yours with others. For selected podcasts, this list shows 30 day downloads for the last calendar month. You can help keep this data accurate by a) adding your podcast to OP3; b) sponsoring the OP3 project. Loading... This page is updated from the Podnews podcast sample.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
How many podcast creators are switching the podcast hosting company they use? Who are the winners in podcast hosting - and who are people switching away from? Our sister publication Podnews has all the detail, in a page that’s updated daily. (We will move this data to the Podcast Business Journal shortly).| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Jeff Kempler: Lava For Good is a podcast platform, which is part of a larger media company called Lava Media - that includes Lava Music, a record company that’s existed since the mid nineties, led by Jason Flom, my long time partner and myself. Lava Music has been behind acts ranging from Katy Perry and Kid Rock, to Thirty Seconds to Mars and Paramore, and Tori Amos and Stone Temple Pilots - and many more.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Learn how Hubhopper was started, and more detail about the platform, in a longer version of this interview in the Podnews Weekly Review podcast. Gautam Raj Anand: Hubhopper is South Asia’s largest podcasting platform that democratises the podcast creation, distribution and monetisation process. We distribute about north of what 220,000 odd podcast episodes and the average episode length is 16 minutes. So it’s much shorter than what you’d see in the West. And now there are two reasons fo...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Shana Krochmal: I’ve been at LAist Studios for a little over a year and a half now, and I’ll say that Imperfect Paradise was a big part of the reason that I wanted to come here. It was originally limited series storytelling — reported narrative features — and they had done two seasons when I got here. To me, I felt like it was the platonic ideal of a podcast: you get to dig in with some reporting by some amazing journalists. The storytelling was amazing, and beautiful, and rich, and s...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Gretchen Smith: Ad Results Media is an audio video creator agency and we were founded back then in the nineties. We saw the power of radio endorsement driving results better than a display banner ever could. The nature of our company has always been an endorsement advertising - and, as you know, podcasting really came with that. Over the past ten or so years — after we placed the very first podcast ad ever — we ended up growing our client list to be working with four of the top ten spende...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Gretta spoke with Sam Sethi for the Podnews Weekly Review Gretta Cohn: We are committed to making audio, in any genre, any style, that is high quality, that entertains, that educates and that finds audience. And we are committed, as we say now, to “good, smart, fun!” - that’s our driving motto. SS: You’ve got a very extensive slate. I was very excited when you got Paul McCartney recently. Were you on board when that deal happened?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
The Locked On Podcast Network has more than 207 unique sports podcasts. Owner TEGNA recently reported:Locked On Podcast Network delivered 300 million audio downloads and video views to avid sports fans in 2023, a 37% increase over the previous year. In October, the daily local sports podcast network crossed over 30 million listens and views per month for the first time, breaking a record of 27 million set the previous month. Expansion into video continues to be a significant growth engine for...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Stew Redwine: Oxford Road is the leading privately owned audio agency here in the United States, where we work with companies like Shopify, Oracle, Indeed and Babble to achieve their goals in audio and beyond. JC: So I was looking at you on LinkedIn, and it says “We just want the ads to work.” What does that mean? SR: It means what it says. The question is: Well, what does it mean for an ad to work? And that’s like I was saying: achieve our advertisers’ goals. We come alongside them t...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Amelia Coomber: Podscribe is a third-party, independent IAB certified, podcast advertising attribution, analytics and verification company and provider. JC: So you do a quarterly performance benchmarks report. What were the highlights of it for the last quarter of 2023? AC: There’s been a lot of discussion around some of the iOS 17 updates. Looking at visitor rate and conversion rate, we saw some improvements there; obviously we can’t pinpoint this to one given thing - the ecosystem is ev...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
You’ll find an audio version of this interview in the Podcast Business Journal Spotlight podcast Daryl Battaglia: Triton Digital has been in the digital audio and podcast space for over 15 years. We offer services across streaming audio as well as podcasting. In podcasting, we have a hosting platform called Omny Studio to help you manage and distribute your content. We have a full adtech stack to help publishers monetize their advertising, and we have measurement and analytics services to b...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Sam Sethi interviewed Oskar for the Podnews Weekly Review, where you can hear a longer version of this interview. Wondercraft’s $3mn funding round was announced earlier this week. OS: Wondercraft is the audio studio for creators: the easy and enjoyable way to create professional studio quality audio for all your projects, whether that’s podcasts, audio books, audio ads or company communications, and then effortlessly be able to translate that content into any language for a global audienc...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
AG: In a nutshell, we are a hosting and monetization network. The best-known hosting and monetization business is Acast. We are effectively a boutique version of Acast, but we are entirely independent and we are invitation only. So there is no backdoor into Adelicious, there’s no pay-to-play model, and it’s 100% curated. JC: How do you choose some of the podcasts that are in the Adelicious network? AG: There’s two ways in which we bring podcasts on. Obviously, you get a lot of incoming ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
MP: When I founded the New Books Network in 2007, I was a historian, a professor at a university, and I had the bright idea that people would like to hear professors and other scholars and researchers talk about their books. So I started to interview professors about their books, and I did one a week. And that continues to be the mission of the New Books Network today. We’re a public education project, full stop. We don’t do anything else.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Rachael was speaking to Sam Sethi; you can hear this interview in the Podnews Weekly Review. RK: Pod People is a content and marketing studio for award-winning podcasts and social creative - because at this point I don’t think you can have a podcast without fantastic social to go along with it. We work with clients like HBO and Netflix and Marvel. We do some gaming, some podcasts for gaming companies which are really fun. We work with a lot of tech companies and startups like SoFi and Latti...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
JC: What is Spotify Wrapped for Podcasters, which went live this week? AS: It’s contextualized data about your audience, so you may see things like which of your episodes was the top episode of the year, which episodes were the ones that listeners discovered you by - the first episode that they heard of yours when they became your new fan. You’ll see which countries were your top countries of the year and even where you were on the rise, so where there might have been some new countries o...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
JC: Although you launched Eddy, an editing and promotion tool, earlier this year, your company Headliner has been focused on video, especially YouTube and getting your podcast on that platform. We use it for the Podnews Weekly Review every single week. Now, things are hotting up in terms of getting podcasts onto YouTube, and you’ve been involved for a long time. NM: Yeah, we’ve got a front row seat! JC: What do you think about the way that YouTube has, all of a sudden, jumped into podcast...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
LJ: Ad Results Media is a leading audio focused agency. Everything we do is around spoken word: whether it’s local Radio, national Radio, Sirius XM, podcasts, streaming and YouTube, we help our clients find the right creators and content to be a part of. JC: I gather that your company posted the first ever podcast ad. LJ: We did. I wasn’t here for it, but we worked with Adam Corolla to place the first ever ad as podcasts started to pick up. We started in the radio space, and found the pow...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This is an excerpt of a full interview from Podcast Perspectives. The show is produced by The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, Harvard Business School, and more). In each episode, host Jeff Umbro, founder and CEO of The Podglomerate, tackles topics like IP and rights issues, ad tech, podcasting’s role in media at-large, and more. Jeff Umbro: Lemonada Media is known as a ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview was first aired in the Podnews Weekly Review JM: Caloroga Shark Media is an outgrowth of the Palace Intrigue podcast. So a few years back I was watching the Crown and I thought, oh, the Royal Family is a fun subject - there’s a lot of gossip. I wonder if there’s a daily podcast to be done here. But I sound like an American, and I didn’t want to host it. So I reached out to my old friend Mark, and I said if I write this, will you voice it?. There were predictable events co...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This interview is from the Podnews Weekly Review SG: We seem to be moving into a new era in podcasting. The question in front of us right now, with the ascension of YouTube: is a podcast just an RSS feed, or is it something different? Can it be video? The study that we just did demonstrates clearly that video can be a part of it. JC: So you shared a study - The New Rules of Podcasting on YouTube. It’s obviously been a big week for YouTube this week with them talking to podcast hosts, rollin...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
This is an excerpt from an interview you can hear in full in the Podcast Business Journal Spotlight podcast. Todd is celebrating his 19th year of podcasting. TC: It’s been a fun ride! October 9 2004, I pulled up a chair to a little desk in a hotel room in Waco, Texas, and with a $14.95 microphone from the Walmart across the street, I recorded a first episode. I introduced it with AC/DC Back in Black - and you can’t do that! I took down episode one and two: I was afraid I was going to get ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
PK: We power dynamic creative for for digital audio. So in display and social, it’s probably more commonly known as DCO - dynamic creative optimization. In other spheres it’s called personalization; but it is the real time use of data, largely contextual data, to optimize or version the creative for each and every impression. JC: So give me an example of how that might work. PK: Sure. So - I just placed an order for dinner from one of the food delivery services. There are many available. ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
You can hear this interview in the Podcast Business Journal Spotlight podcast MK: I’m a Senior Vice President at Edison Research: I do a lot of things, but the thing that is most relevant to what we’re talking about today is that I lead the Edison Podcast Metrics subscription product both in the US and now in the UK. JC: The UK numbers came out over the weekend. What are you measuring in Edison Podcast Metrics UK, and how do you compile that list?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
SD: Triton Digital is, first and foremost, a technology platform designed from an audio centric perspective to bring and harness hosting, monetization and measurement to publishers, but also being at the intersection of audio for audiences and advertisers. JC: Now first, I should probably declare that I worked as a consultant for Triton Digital about ten years ago. SD: I’m sure our brightest moments came from… JC: …I know they didn’t! Triton has been involved in programmatic advertisi...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
EL: My name is Eric Lundberg, and I’m the Chief Revenue officer at ArtsAI. I’ve been with the company for eight and a half years, and in the in the broader digital marketing industry for about three decades. JC: So - what is Arts AI? EL: We’re leaders in three aspects of the podcast industry. The first is measurement. There’s a large number of podcast advertisers who want to run an ad to drive someone to their website, to make a purchase, or a free sign up: and we measure that. We als...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Greg spoke to Sam Sethi in the Podnews Weekly Review podcast, where you can listen to a longer audio version. SS: What is a chief business officer? GG: If you were to combine strategy, revenue and content into one role - that’s what the chief business officer means at Acast. I look after global revenue, all the managing directors around the world, with a focus on our revenue strategy and our creator network.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
MJ: Rhapsody Voices is a boutique network and content creator for podcasts. Everything that we touch in terms of a development of a show should be able to be consumed across audio, and when appropriate, video. We perform a comprehensive scope of work for every potential show that we bring on, and we look at every aspect of how that show can be monetized with a real focus on audience growth and the way that we can help that show across a number of different touchpoints.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
JU: The Podglomerate is a podcast services agency - that’s a fancy way of saying that we produce, distribute and monetize podcasts. We create shows for third party brands, and we also make shows for ourselves. We run audience growth campaigns for some of the largest podcasts out in the world: publicity, marketing, cross promotion, pitching the podcast apps, paid acquisition. We also have an ad sales agency in house where we sell on behalf of about 70 different podcasts.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
JC: What sort of things do the podcast and audio team at Klaris Law work on? AB: We work on all the paperwork, all of the agreements, all of the questions that are needed to get a podcast from an idea through to production and into the world and promoted and distributed. JC: The first question I’m going to ask is a bit of a silly question really. I report on a lot of these “first look” deals, and here’s where I confess, I don’t really know what a first look deal is. Why are they suc...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Our Editor, James Cridland, spoke to Rob earlier this week, before their latest earnings data. RE: We acquired PodcastOne and we continue to acquire, as you saw with the acquisition that we announced of Kast Media and now with Fantasy Guru. And I think you’re going to see more of those. You’re going to see the podcast industry rolled up. There’s going to be a real consolidation. I can easily see us buy three or four more podcast businesses in the very near future.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Rebecca spoke to Sam Sethi for the Podnews Weekly Review; this was recorded on Jul 27, 2023. The below is part of the full interview, which you can hear in the podcast. SS: You wrote an article in Vanity Fair suggesting that podcasting has lost its cool. What was the thinking behind that piece? RS: It came from a place of trying to understand myself, given what’s happened in the industry. My career really followed, I think, a very classic trajectory of this boom and bust cycle of podcasts, ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
BT: I am Björn Þorleifsson (pronounced “Thorleifsson”), and I’m Head of Research & Insights at amp sound branding, which is a global Sonic Branding Agency. We’re owned by advertising company WPP: they work on brand identities, and then we take over the the sound. JC: You recently released a report called The Best Audio Brands of 2023. We’ll go through the winners, I think, in just a second. But why why is it important for brands to think about their audio?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
TZ: Barometer is an AI company that has thrust itself into media to provide brand suitability and contextual targeting for user-generated content. Our first user-generated content set that we’re really passionate about is podcasting. We think that podcasting represents the future of media in a way, because it’s the opposite of Twitter and the short form exchanges. And as we’re seeing now with the political conversations being had on podcasts that have usually been held behind closed doo...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Christopher Lydon covered politics for The New York Times from the Washington bureau in the 1970s. He hosted The Ten O’Clock News on WGBH TV through the 1980s, and he co-founded and hosted The Connection on WBUR in the ’90s. He recorded the original podcast in 2003 with Dave Winer, twenty years ago this week. With Executive Producer Mary McGrath, he makes Open Source, “an American conversation with global attitude.” He spoke to our Editor, James Cridland.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
JC: What is Spafax? PS: There’s quite a few different strands to Spafax. For in-flight entertainment, we tend to work with around 25 to 30 airlines. Some airlines take the whole package we offer, some take bits of it: we do the movies, TV, audio, inflight magazines; we have a magazine department, a sales department selling the advertising that you see before a movie onboard. So we’ve got everything on offer, which different airlines take different bits of, literally all around the world.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Steve Goldstein spoke to Christiana Brenton for the Amplifi Media blog. Amplifi Media writes about audio transformation: you can subscribe for free. At the IAB Podcast Upfront a few weeks ago, Acast’s U.S. Head of Sales and Brand Partnerships, Christiana Brenton, took a twist beyond the usual ‘podcasts are great’ story. Christiana made a compelling case about how the dominance of dollars through a handful of podcasts damages the business. Brenton told the crowd that 44% of the advertisi...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Sam Sethi spoke to Mukul Devichand on Jun 8 for the Podnews Weekly Review. SS: First, congratulations - it’s two years at The New York Times, as LinkedIn tells us - two years since you left the BBC. Feels like that’s going quickly. MD: It feels like that for me, too! SS: You recently launched a new app for The New York Times. What is the app, and what does it offer?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Sam Sethi spoke to Darby on May 10 for the Podnews Weekly Review. SS: Who is Listen, first of all? DD: We are one of the UK’s biggest and leading audio production companies. We still make a ton of radio and that’s kind of a longstanding bit of the business - we’ve been there for a very long time, but obviously podcasting is what we moved into and that became the largest growth area of the business.| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Tom De Napoli is Vice President of Revenue Strategy at American Public Media Group — this interview has been lightly edited for style and readability TDN: I’m the Vice President of Revenue Strategy at American Public Media Group, and in that role, I oversee revenue strategy for the entire organization. JC: APM Studios was launched in September 2021. Was the thinking behind giving a separate brand to American Public Media and how does it fit into that wider organization?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
JC: What do you do every day? PH: I help creators and businesses transform their media distribution through audio and video. It can be anybody from an independent podcaster to a media company trying to get into the digital audio space , or a school, trying to introduce podcasting to their student population. Every day is different, and I’m happy to do that. JC: So tell me how you set up Disctopia. It’s it’s all to do with a friend and a mixtape, right?| Podcast Business Journal: the business of podcasting on Podcast Business Journal
BR: I’m one of the co-founders of RSS.com in conjunction with Alberto Batella, who’s my business partner and co-founder, and also co-managing director of the company. We handle various roles, some that overlap between the two of us, and some that are strictly within our own expertise and purview. At RSS, I handle the marketing and legal and the financial aspects of the company, and then overlap on strategy and product development to some degree. And Alberto handles the rest, which I would...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
SS: Staffan Rosell - what is your background and how did you come about forming PodX? SR: I worked in media for the past 20 years. I was leading operations for Viacom, the Deputy CEO of Discovery and was then CEO of Bauer Media in the Nordic markets. During the last five years I was really driving the digital and the podcast agenda within Bauer internationally and their mission, the importance of radio companies embracing and developing their digital future. So, that’s my background and my ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
DG: Oxford Road is an ad agency that’s dedicated to audio as a core function. We were the first agency to plan our flag with a core focus on podcasts ten years ago. We’re now the leading independently owned agency that specializes in the space - as far as we can tell - by volume, and we have had the privilege of getting to be partners with a number of fast growth brands and household names. We’ve had over a dozen advertisers go from small tech, start up to unicorn, publicly traded lots ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
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We have an unrivalled reach within the business of podcasting. We can help your brand reach the decision-makers throughout the business, and offer a variety of different ways of doing that. We’d love to talk further. Please email Kristy Scott at sales@podnews.net| Podcast Business Journal: the business of podcasting on Podcast Business Journal
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NH: I head up our international publishing solution team and business development at Spotify, and I manage a team who look after all of the publishers outside of the US for Megaphone, and we provide monetization through the Spotify Audience Network. JC: We’re here at Spotify All Ears in Berlin, which is a great event - I’m really enjoying it. How important are these sorts of events to you? NH: It’s huge for us. I think Germany has been a fantastic market with regards to podcasts. About ...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
SS: What and who is Acast? I always get confused. You’re so broad and so wide! LP: I think we are SO broad and SO wide! We have many different customer sets and we are many different things to different people. So sometimes it is really hard to explain. So if I’m down the pub and someone says “What is Acast?” I tend to say… well, do you know what a podcast is? And then I say - we essentially host podcasts. So if you have a podcast, we get it out into the world and across all the lis...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
Podnews, the leading industry newsletter for podcasting and on-demand, is proud to announce the acquisition of Podcast Business Journal, a well-respected newsletter from Streamline Publishing Inc. With more than 26,500 daily subscribers, Podnews operates a free daily newsletter, with details of news, jobs and events throughout the podcast industry. “I’m delighted to welcome Podcast Business Journal into the Podnews family,” said Podnews Editor, James Cridland. “We’re pleased to cont...| Podcast Business Journal: the business of podcasting on Podcast Business Journal
