PK: We power dynamic creative for for digital audio. So in display and social, it’s probably more commonly known as DCO - dynamic creative optimization. In other spheres it’s called personalization; but it is the real time use of data, largely contextual data, to optimize or version the creative for each and every impression. JC: So give me an example of how that might work. PK: Sure. So - I just placed an order for dinner from one of the food delivery services. There are many available. ...
