Kathryn Musilek: Shark Party Media is a PR firm based out of Brooklyn, New York, that I founded in 2007. We started working with comedians in 2012, which is how we found the podcast world. James Cridland: Why the name Shark Party Media? KM: Well, because you have to sink or swim. That’s kind of the deal, and you may as well have fun while doing it. JC: You have been saying for a while now that the best way to grow a podcast’s audience is through guesting on other shows. Is that a common v...
