A full, 30-minute version of this interview is available here Steve Pratt: Earn it: Unconventional Strategies for Brave Marketers is a book about how to earn attention in an era where people are protecting their attention more fiercely than they ever have before. And an acknowledgement that a lot of the ways that we’ve been thinking about interacting with audiences don’t work any more, that interrupting people or making mediocre things or cranking out a lot of high volume of things that a...
