For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that the majority of smartphone users were using devices primarily for research, and then finalizing purchases on tablets or desktop computers. This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day.
