Does Schema Markup Help AI Visibility? - Practical Ecommerce
What matters for AI visibility is relevant content and long-term brand building, not structured data.| Practical Ecommerce
Minor configuration mistakes during the busy Christmas selling season can seriously harm ecommerce profits. The post 5 Shopify Mistakes That Kill Holiday Profits appeared first on Practical Ecommerce.| Practical Ecommerce
This week's updates address agentic commerce, customer feedback, cryptocurrencies, shipping tools, post-transaction ads, website builders, and autonomous site optimization. The post New Ecommerce Tools: October 29, 2025 appeared first on Practical Ecommerce.| Practical Ecommerce
What matters for AI visibility is relevant content and long-term brand building, not structured data.| Practical Ecommerce
AI agents cannot replicate the personal recognition and service of local merchants.| Practical Ecommerce
Aaron Powell nearly sold Bunch Bikes in 2023. Then he reconsidered. The post E-Bike Founder’s Path to Purpose appeared first on Practical Ecommerce.| Practical Ecommerce
Author Kenny Kane is the CEO of Testicular Cancer Foundation and a longtime cause-based ecommerce entrepreneur. The post Book Excerpt: ‘Mission-Driven Ecommerce’ appeared first on Practical Ecommerce.| Practical Ecommerce
AI browsers such as Atlas summarize pages, compare options, and complete tasks without leaving a tab.| Practical Ecommerce
This week's rundown includes updates on GEO, agentic commerce, cryptocurrencies, embedded payments, website builders, customer data tools, and more.| Practical Ecommerce
Employees, suppliers, and service providers drive ecommerce success. These books help leaders develop and manage high-performing teams.| Practical Ecommerce
Ecommerce owners and managers have so much data available and so many key performance indicators, it can be difficult to know where to focus. But businesses aimed at long-term, stable growth may do well to focus on two: customer lifetime value (CLV) and customer acquisition cost (CAC).| Practical Ecommerce
Managing the coronavirus pandemic in the United States has led to temporary store closures, social distancing, and economic concerns. People and industries are affected, including car dealers.| Practical Ecommerce
Marketing automation can do more with email than send mass deployments and track opens and clicks. Marketing automation can integrate email with your customer management platform to create relevant campaigns. In this post, I'll review eight ways to accelerate an ecommerce marketing automation program.| Practical Ecommerce
The reasons for deindexing a page haven't much changed over the years, although the tools and tactics have evolved.| Practical Ecommerce
There's more to fan-out optimization than on-site FAQ pages.| Practical Ecommerce
Keyword gap analysis can identify search queries to target for organic rankings. Contributor Ann Smarty explains the concept and two tools that make the analysis easy.| Practical Ecommerce
Google now blocks third-party organic rank-tracking tools. Here's how to monitor rankings in Search Console.| Practical Ecommerce
Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.| Practical Ecommerce
Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.| Practical Ecommerce
Google stated in November that Core Web Vitals would become a ranking signal in May 2021. When Google announces such a change, heed the warning. The sooner you prepare, the better the chance of preserving or improving your organic search traffic.| Practical Ecommerce
When a potential customer enters a query on Google, searching for the products your business sells, she is not actually searching the live internet. Rather, she is looking up web pages on Google's index of the internet. In a sense, this consumer is searching the recent, known web rather than the real-time, live web.| Practical Ecommerce
Domestic manufacturing is a practical investment in speed, quality, and demand. The post Reshoring Is Supply Chain Flexibility appeared first on Practical Ecommerce.| Practical Ecommerce
Rah Mahtani, head of U.S. commercial strategy, addresses foreign manufacturers, tariffs, intellectual property protection, and more. The post Alibaba.com Exec on Suppliers, Tariffs, IP appeared first on Practical Ecommerce.| Practical Ecommerce
Testing recommerce during the 2025 holiday allows retailers to gauge performance without a full-scale effort. The post Recommerce for the Holidays appeared first on Practical Ecommerce.| Practical Ecommerce
This week: AI-powered ads, email marketing, AI agents for shopping and B2B, social commerce, one-click payments, cryptocurrencies, personalization platforms, and ecommerce deliveries. The post New Ecommerce Tools: October 15, 2025 appeared first on Practical Ecommerce.| Practical Ecommerce
Google is changing organic search results as it integrates AI, necessitating new traffic tactics and priorities. The post Google’s AI Reshapes Organic Listings appeared first on Practical Ecommerce.| Practical Ecommerce
The Meta Pixel drives better advertising performance and the need for heightened privacy awareness. The post Meta Ads Pixel Tracking, Explained appeared first on Practical Ecommerce.| Practical Ecommerce
Andrei Rebrov, a 12-year subscription exec, says accurate and timely analytics can predict whether new subscribers stay or leave. The post Subscription Pro on Growth, Churn, LTV appeared first on Practical Ecommerce.| Practical Ecommerce
This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more. The post New Ecommerce Tools: October 9, 2025 appeared first on Practical Ecommerce.| Practical Ecommerce
The new toolbox unlocks the practical challenges of developing and implementing autonomous AI assistants. The post OpenAI’s AgentKit Is a Milestone appeared first on Practical Ecommerce.| Practical Ecommerce
Knowing your subject, audience, and goal is only the starting point. The post You’re Writing a Book. Now What? appeared first on Practical Ecommerce.| Practical Ecommerce
Generative engine optimization relies on context, not just product data. The post GEO for ChatGPT Instant Checkout appeared first on Practical Ecommerce.| Practical Ecommerce
Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing. The post 5 Content Marketing Ideas for November 2025 appeared first on Practical Ecommerce.| Practical Ecommerce
The search giant has enhanced its targeting capabilities to resemble those on Meta, LinkedIn, and other social channels. The post Better Audience Targeting in Google Ads appeared first on Practical Ecommerce.| Practical Ecommerce
Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-founded to remake a 20-year corporation. The post Startup Vet Revives Legacy Fitness Brand appeared first on Practical Ecommerce.| Practical Ecommerce
New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.| Practical Ecommerce
Our rundown this week of new products and services for merchants includes sustainable packaging, website builders, agent-based commerce, pay-later purchases, B2B marketplaces, B2C CRMs, and more. The post New Ecommerce Tools: October 1, 2025 appeared first on Practical Ecommerce.| Practical Ecommerce
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization. The post ChannelAdvisor Founder Launches GEO for Merchants appeared first on Practical Ecommerce.| Practical Ecommerce
Traffic declines from spam updates are typically drastic and result from violations of Google's published policies. The post Google’s Spam Updates, Explained appeared first on Practical Ecommerce.| Practical Ecommerce
Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status. The post New Google Postmaster Tools Focus on Compliance appeared first on Practical Ecommerce.| Practical Ecommerce
In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage. The post CFO Shifts to Menswear, Egyptian Roots appeared first on Practical Ecommerce.| Practical Ecommerce
New products and services this week address agentic commerce, multichannel fulfillment, email and SMS marketing, sales tax, sponsored ads, social commerce, AI assistants, and more. The post New Ecommerce Tools: September 25, 2025 appeared first on Practical Ecommerce.| Practical Ecommerce
AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations. The post Prime Time for Merchant-Publisher Deals? appeared first on Practical Ecommerce.| Practical Ecommerce
There's no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare. The post Ask an Expert: How to Start with GEO? appeared first on Practical Ecommerce.| Practical Ecommerce
Search bots and AI crawlers can no longer generate 100 listings per page. It's a telling change by Google.| Practical Ecommerce
Discover expert insights and tactics for online merchants worldwide — ecommerce marketing, AI, marketplaces, SEO, tools, payments, analytics, shipping, more.| Practical Ecommerce
The coronavirus pandemic is forcing many companies to adjust to a home-based workforce. TaxJar, a sales-tax compliance platform, has been entirely remote since its founding seven years ago. All 160 employees work remotely, mainly from their homes. Mark Faggiano is founder and CEO of TaxJar. I recently spoke with him about managing a large, distant workforce.| Practical Ecommerce
Corey Wilks, a clinical psychologist, helps founders and creators improve their mindset to overcome obstacles.| Practical Ecommerce
Shopify's growth continues, with Q1 2024 revenue up 23% from the prior year, mainly owing to Shopify Payments.| Practical Ecommerce
First there was Ruby, and now there is Ruby on Rails. Ruby is an open-source web-programming language that was developed in Japan in 1995. Ruby resides on your web server and operates similarly to other programming languages, such as PHP, ASP and Perl. “Rails” is a separate pre-built ...| Practical Ecommerce
David Heinemeier Hansson created the Ruby on Rails software framework. He’s also a partner in 37signals, producers of the popular Basecamp suite of online collaboration tools. In this excerpt from a longer audio interview, Heinemeier Hansson discusses the state of ecommerce. PeC: What...| Practical Ecommerce
First-party data remains an underutilized marketing asset of ecommerce companies.| Practical Ecommerce
Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more.| Practical Ecommerce
Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.| Practical Ecommerce
In 2013, most ecommerce merchants generated losses from first-time shoppers. It's the same for 2022, although the circumstances differ. Contributor Charles Nicholls revisits the drivers of ecommerce profitability: 2013 vs. 2022.| Practical Ecommerce
Keywords no longer guarantee traffic, but they do reveal prospects' needs.| Practical Ecommerce
Google's core search algorithm includes a "helpful content" component, making its definition of the term critical.| Practical Ecommerce
Google's quality raters' guidelines suggest a new approach to searchers' intent: "know simple," "know," and "do."| Practical Ecommerce
Search Console can identify non-indexed pages, duplicate content, crawl errors, and more.| Practical Ecommerce
Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.| Practical Ecommerce
Structured data helps search engines understand a page's purpose and elevate its visibility in organic listings.| Practical Ecommerce
Adding web pages to its index is Google's first step in evaluating rankings. Here's how to ensure indexation and speed it up when necessary.| Practical Ecommerce
Merchants looking for AI visibility should create problem-solving content. Attempting to match keywords to prompts is fruitless.| Practical Ecommerce
ChatGPT does not maintain an index of global websites, instead relying intially on Bing's index and now, apparently, on Google's.| Practical Ecommerce
ChatGPT recommends products directly in search results for prompts with clear purchase intent.| Practical Ecommerce
Mathias Schrøder grew his company's revenue, but bloated overhead meant little profits and even less free time. Then he had an idea.| Practical Ecommerce
Having sold Grasshopper, the virtual phone service, for $175 million in 2015, David Hauser assessed his priorities. Grasshopper was his third launch and exit, following ReturnPath (email services) and Chargify (subscription management).| Practical Ecommerce
Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S.| Practical Ecommerce
The co-owner of Lori Beds opens up on business, divorce, children, and more.| Practical Ecommerce
Armen Alajian's children now work in the global ceramic business founded by his father.| Practical Ecommerce
Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. "Structured markup" is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type.| Practical Ecommerce
Google's policy to not duplicate URLs on page one of search results is likely bad news for publishers. Here's our primer on "deduplication" and tactics (if any) to overcome.| Practical Ecommerce
HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings.| Practical Ecommerce
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.| Practical Ecommerce
Looking to monitor your organic search competitors? Here are five handy (and affordable) tools to track rankings, content updates, links, and more.| Practical Ecommerce
A serial entrepreneur looks back. Employees and attitude drove his success — more than the products or services.| Practical Ecommerce
To David Perell, writers and readers are thinkers and doers.| Practical Ecommerce
Harry Joiner advises job seekers to research prospective employers and stay in the right mindset.| Practical Ecommerce
"Ecommerce Conversions" is my weekly podcast interview with an entrepreneur. But this episode is different. I'm interviewing no one. Instead, I'm addressing a singular topic: bootstrapping.| Practical Ecommerce
Sean Frank addresses the overall state of ecommerce in 2022, the perils of excessive debt, and his goal of selling the company within three years.| Practical Ecommerce
Apple's iOS 14 privacy changes have upended Facebook advertising performance, forcing merchants to seek alternative marketing channels. Direct mail is back.| Practical Ecommerce
Josh Paulson acquired his grandfather's pet-accessories business when it was losing $25,000 per month. Focusing on pet chinchillas provided the long-term turnaround.| Practical Ecommerce
Business is booming for the direct-to-consumer brand launched just four years ago.| Practical Ecommerce
Amid slower sales, Beardbrand needed a less costly fulfillment provider. The first choice was a mistake.| Practical Ecommerce
Jeff Sheldon's direct-to-consumer desktop accessories merge function and aesthetics.| Practical Ecommerce
Should a business contest improper suits or pay the money and move on?| Practical Ecommerce
Future Commerce founder Phillip Jackson sees the good in commerce as a societal stabilizer.| Practical Ecommerce
The right font on an ecommerce website enhances the brand's mission. Here are four ecommerce examples of typography done well.| Practical Ecommerce
On a hiking trip in Utah, three ecommerce owners joined our host for a table-side discussion. Why start a company? Is it worth the hassle?| Practical Ecommerce
Sometimes customer relationships fade. A shopper may have made several purchases, but then, over time his orders become less frequent until finally, you don't hear from him. But your business can re-engage at least a few lapsed customers and win them back with email marketing automation.| Practical Ecommerce
In the natural progression of most email programs, there comes a time when an ecommerce site is ready to tackle the power of triggered emails. Although a challenge to set up, they can be a crucial element in your overall marketing communications strategy, and for good reason. Triggered ...| Practical Ecommerce
Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.| Practical Ecommerce
Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Consider a free, basic theme on Shopify called "Simple." Its product detail pages are sales-focused, with eight sections.| Practical Ecommerce
Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.| Practical Ecommerce
Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four likely themes.| Practical Ecommerce
Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit.| Practical Ecommerce
Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more.| Practical Ecommerce
Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.| Practical Ecommerce
There are many expensive tools that claim to simplify and speed up the keyword research process. If you don’t have thousands of dollars in your budget, however, there’s always the old-school, free method.| Practical Ecommerce
Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.| Practical Ecommerce
How will Google's Search Generative Experience impact organic listings?| Practical Ecommerce
