The viral hype cycle of opinions can drown out real dermatological advancements. If brands want to cut through, it’s time to rethink how we communicate skincare. Skincare needs a reality check, and the companies bold enough to have that conversation will be the ones that rise above the noise. Because at the end of the day, the future of skincare isn’t about looking perfect. It’s about living well. And that’s the story worth telling.
