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From:
Forbes
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Does It Still Cost 5x More To Create A New Customer Than Retain An Old One?
https://www.forbes.com/sites/blakemorgan/2019/04/29/does-it-still-cost-5x-more-to-create-a-new-customer-than-retain-an-old-one/
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Most people have heard the saying it costs more to create a new customer than keep an old one. But is this still true today?
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