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Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table – Beet.TV
https://www.beet.tv/2025/03/paramounts-scoles-outcomes-based-measurement-will-dominate-tv-is-at-the-table.html
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travis scoles
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As marketers seek to quantify the impact of their advertising dollars, the advertising industry is duly obliging, shifting media measurement towards outcome-based measurement. ...
