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Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz – Beet.TV
https://www.beet.tv/2025/03/upfronts-streaming-shift-needs-curated-approach-says-ipg-mediabrands-negotiator.html
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ipg mediabrands
dani benowitz
The traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV do...
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