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GA4 Traffic Allocation and Conversion Attribution (Part II: GA4 BigQuery)
https://www.hookflash.co.uk/blog/ga4-traffic-allocation-and-conversion-attribution-part-ii-ga4-bigquery
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In BigQuery, there are 4 sets of traffic source fields that are collected from web directly. In this article, I want to show you how they differ and how you can use these to create your own channel data modelling in BigQuery.
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