Does JavaScript Rendering Impact Your SEO? | Hookflash
Is JavaScript rendering bad for SEO? Learn how JS rendering impacts crawling, indexing, and Core Web Vitals, and how to optimise your JS for Search.| www.hookflash.co.uk
Is JavaScript rendering bad for SEO? Learn how JS rendering impacts crawling, indexing, and Core Web Vitals, and how to optimise your JS for Search.| www.hookflash.co.uk
Learn more about the SEO services provided by Hookflash. We are a London-based agency, servicing your SEO needs regardless of your location.| www.hookflash.co.uk
GA4 Consent Mode works differently in GA4 UI and BigQuery. This article explores how each handles unconsented data, affecting reporting, modelling, and analysis.| Hookflash Analytics Blog
What is AI Mode? We explore Google’s latest AI-driven search update, now live in the UK, and its impact on SEO and website traffic.| www.hookflash.co.uk
Conversion rates are falling, and Experimentation is the answer. Learn how optimising the full customer journey can drive engagement, loyalty, and revenue.| www.hookflash.co.uk
Google Analytics 4 has been around in one form or another for a couple of years now and most of the new features are widely known. Here I’ll shine a spotlight on some of the new features which at a more detailed – often they’re more nuanced or just too damn niche for Chat GPT.| www.hookflash.co.uk
In this blog I will talk about what Googles Web Core Vitals are and how we can go about tracking them in Adobe Analytics.| Hookflash Analytics Blog
Hookflash recently spent a couple of days in Paris, at the Google Analytics summit. It was eye-opening, inspiring and a great opportunity to liaise directly with Product Managers and UX Designers on what the future of GA4 looks like. Here we breakdown where Google Analytics is heading – whilst respecting the confidentiality of the event! | Hookflash Analytics Blog
Learn more about server-side tracking; how it differs from client-side tracking, and what it’s benefits are for your website.| Hookflash Analytics Blog
Want to track experiment interactions in GA4? We get this a lot. When adding new components or changing existing ones sometimes you can be limited by the click or action tracking (using CSS selectors) that you can add within your testing platform because this doesn’t get passed into your analytics platform.| Hookflash Analytics Blog
We were delighted to hear that our Managing Director, Olly, was listed in the PMW Powerlist 100 last week.| Hookflash Analytics Blog
Following a whirlwind 17 months, Hookflash was awarded Start-Up of the Year at the Campaign Tech awards earlier this month.| Hookflash Analytics Blog
We are thrilled to announce that our Experimentation Director, Nicole Storey, was named in Media Week’s 30 under 30 earlier this month.| Hookflash Analytics Blog
For those in the Adobe world, the Adobe Experience Platform Web SDK is nothing new – Adobe first unveiled this all the way back in late 2020. Despite this, we still find that many business are still using the old AppMeasurement.js or Adobe Analytics extension method of implementing Adobe Analytics.| Hookflash Analytics Blog
Data is central to our experimentation process, which makes this step all the more significant. The data we collect and analyse fuels the hypotheses of the tests we formulate for optimisation. We have seen that data driven experiments are more likely to provide statistically significant results so mastering this step is key to a fruitful experimentation program.| Hookflash Analytics Blog
We cannot stress the importance of thorough QA to make sure that everything is working as it should. We need to be certain that the changes will look and work as expected. The best way to ensure that you run high quality, error free and reliable tests is through a QA process.| Hookflash Analytics Blog
We were proud to learn that Nicole won the Rising to the Top award for the Technology category this week, at Campaign Inspiring Women awards.| Hookflash Analytics Blog
If your code snippet is not implemented correctly you will not be able to run and measure tests on your website. Follow the documentation to verify that the snippet exists on your website and implemented correctly.| Hookflash Analytics Blog
Hookflash worked with the Underdays to run their first end-to-end experimentation (CRO) cycle, driving +6% revenue.| Hookflash Analytics Blog
What is local SEO? Do I need local SEO? Get the answers to these questions, and start thinking about your own local SEO strategy within.| Hookflash Analytics Blog
The Digital Markets Act (DMA) is a piece of legislation that comes into effect in March 2024. We discuss why it matters to those that advertise on Google in particular.| Hookflash Analytics Blog
Learn more about SEO content strategies, including carrying out keyword research, content audits, and how content SEO can impact paid media.| Hookflash Analytics Blog
Formerly known as custom reports, you’ll know GA4 explorations as the place to get at insights that you can’t get in the standard reports. They’re powerful once you understand how to use them and the are the best way to utilise segmentation, amongst other features. | Hookflash Analytics Blog
Discover how you can harness the power of BigQuery through GA4; opening up a world of opportunity for your data analysis.| Hookflash Analytics Blog
The lines are becoming more and more blurred between SEO and CRO. Modern search engines require you to deliver a great user experience for customers and UX/CX has become a vital element of SEO. Combine strategies and drive success.| Hookflash Analytics Blog
With Google Optimize being retired by the end of September 30th, lots of organisations are looking at alternative tools. Whilst apples-to-apples comparisons isn't super simple, there's a few large pillars to think about when reviewing different platforms.| Hookflash Analytics Blog
GA4's Exploration is a place to get quick answers and trends, as well as dig deeper into how segments overlap or how audiences flow through the site. It's a bit of a beast to get your head around but this handy guide from Yikai explains everything in a step-by-step manner.| Hookflash Analytics Blog
The options for customisation and reporting in GA4 have massively increased, compared with what was available in Universal Analytics (UA). From tweaking existing reports; to renaming and reordering what you see; there’s a lot to like about tailoring an organisations use of GA4.| Hookflash Analytics Blog
Website tracking is often consigned to the set-up of simple pageviews and a couple of other basic actions. But there’s a myriad of additional actions to track, information to pass to tools like Google Analytics 4 and things to learn, including the use of custom events, dimensions and metrics.| Hookflash Analytics Blog
The concept of testing different variations of an experience against an original on a website has long had interchangeable names. A/B Testing is often used as an umbrella term when it’s just one of the methods used. Conversion Rate Optimisation is also often used but speaks to the desire of the person running it, rather than what they’re doing. Experimentation most accurately outlines what we are doing, and also speaks to the outcome we’re driving: | Hookflash Analytics Blog
You have probably noticed a value of "not set" in your landing page reports. We have identified both the cause, and a solution, to help ensure you have clarity over what landing pages your users are starting on.| Hookflash Analytics Blog
There are many nuances in the way Google Analytics 4 tracks and reports on traffic sources compared with Universal Analytics. Whilst some core concepts have stayed consistent, there's plenty to be aware of when it comes to measuring marketing performance in GA4.| Hookflash Analytics Blog
Google Analytics 4 brings not just a new tracking infrastructure, and a new interface. It also introduces a couple of new metrics and defines existing ones differently. It’s critical to understand the key differences in particular as BAU reporting will see dips and spikes.| Hookflash Analytics Blog
The interface of Google Analytics 4 is different, very different, to that of it's predecessor. It's a stripped back version with far fewer pre-canned reports. However, there's plenty of ability to customise reports and build views of the data you need. We talk through some of the new features of GA4 as well as those that survived the evolution from Universal Analytics.| Hookflash Analytics Blog
Another new feature of Google Analytics 4 is enhanced privacy controls and features. With GA4 being born in the era of GDPR and other data regulation, plus myriad of browser-based tracking changes, it has a number of additions to help make this the more privacy-centric version of the tool yet.| Hookflash Analytics Blog
Google Analytics 4 has more machine-learning functionality baked in than any previous iterations. Whether it's answering plain english questions, helping to surface useful insights or even building predictive metrics for you to use in marketing, we delve into the belly of GA4 to find out more.| Hookflash Analytics Blog
We are Hookflash; a digital optimisation agency that knits together SEO, CRO, and Analytics. Learn more about our expert services today.| www.hookflash.co.uk
Hookflash offers CRO services to clients across a range of industries; learn more about our website experimentation services.| www.hookflash.co.uk
Contact our friendly Hookflash team today to discuss any of our Analytics, experimentation (CRO) or SEO services.| www.hookflash.co.uk
Read more about Hookflash’s Conversion Formula for Analytics, CRO and SEO channels to increase your business success in the digital realm.| www.hookflash.co.uk
AI Overviews are here to stay, and AI Mode has just arrived! Explore how structured data can help enhance visibility within AI Search!| Hookflash Analytics Blog
Is SEO dead in 2025? Mollie recently spoke on this very topic at our latest Hookflash event, and she's kindly summarised it here.| www.hookflash.co.uk
Improve website analytics by capturing Microsoft Clarity playback URLs in GA using GTM. Track heatmaps, playback URLs and user behavior more efficiently.| Hookflash Analytics Blog
What is Generative Search Optimisation? Are you ready for it and how are you adapting your SEO strategies accordingly?| Hookflash Analytics Blog
Learn how top A/B testing platforms work, what to look for, and how to choose the best option for your business needs and data strategy.| www.hookflash.co.uk
Hookflash Analytics is a dedicated digital analytics and experimentation agency, specialising in Google Analytics and Adobe Analytics, that helps your business thrive.| www.hookflash.co.uk
We break down BrightonSEO 2025: AI-generated SERPs, zero-click insights, RUM, and advanced SEO tactics to stay ahead of the curve.| www.hookflash.co.uk
Learn how we uplifted key metrics for Curam with our B2C SEO case study, implementing local and service page optimisations to drive impactful results.| Hookflash Analytics Blog
If you are a business that operates locally, Google and Apple Maps are key for making sure you’re being discovered by your customers.| Hookflash Analytics Blog
Struggling with AWIN over-attribution or misfiring cookies? Learn how to fix Last Click Identifier issues in GTM with this code-level guide and free template.| Hookflash Analytics Blog
Discover how Hookflash improved app store visibility with our ASO services & strategy, boosting rankings by up to 60% for key terms on Apple & Google Play.| www.hookflash.co.uk
Discover the five Google Analytics BigQuery export tables: daily event, fresh event, intraday event, pseudonymous user, and users tables. Learn their structure, use cases, and how they impact analytics.| Hookflash Analytics Blog
In BigQuery, there are 4 sets of traffic source fields that are collected from web directly. In this article, I want to show you how they differ and how you can use these to create your own channel data modelling in BigQuery.| Hookflash Analytics Blog
Discover simple ways to make GA4 better (and more like Universal Analytics) with customised reports, improved tracking, and easy-to-use analytics settings.| Hookflash Analytics Blog
How Structured Data Stops AI Overviews Getting It Wrong | Hookflash| Hookflash Analytics Blog
Could you be winning big through brand incrementality testing? Read on to discover what happens when SEO and PPC work together.| Hookflash Analytics Blog
Discover the Hookflash blog and read through our expert team's thoughts and insights into industry trends, best practices, and beyond.| www.hookflash.co.uk
Contentsquare released their 2025 benchmark report last month and it makes for fascinating reading. The headlines are, largely, unsurprising, but do provide compelling evidence to invest in the experience you provide your customers.| Hookflash Analytics Blog
We were excited to hear that Hookflash has been shortlisted for not one, but two Agency of the Year awards, from Campaign UK – an industry highlight, celebrating some of most impactful and innovative agencies going.| Hookflash Analytics Blog
We are delighted to hear that Mollie Ellerton was named 30 Under 30 by Performance Marketing World this month.| Hookflash Analytics Blog
Conversion rates are falling, and experimentation is the answer. Learn how optimising the full customer journey can drive engagement, loyalty, and revenue.| Hookflash Analytics Blog
Learn how marketing mix modelling (MMM) & Google Meridian help brands measure ROI, optimise budgets & improve multi-channel attribution strategies.| www.hookflash.co.uk
This article explores causes of unassigned traffic in GA4, providing solutions along the way and explain the advanced fixes in BigQuery.| www.hookflash.co.uk
Discover how international SEO is evolving with the rise of AI and the vital role of quality translations in creating effective, localised content.| Hookflash Analytics Blog
AI is a brilliant timesaver, but it might not always be the perfect solution when it comes to writing copy for SEO – read on to find out why!| Hookflash Analytics Blog
Making it a hattrick of awards for Hookflash this year so far, we were delighted to be recognised as the CRO Agency of the Year (Small) at the UK Agency Awards last week.| Hookflash Analytics Blog
Hookflash have successfully driven a +47% uplift in organic traffic for JM Clark. Read on to find out what we did!| Hookflash Analytics Blog
Hookflash worked with Oliver's Travels to leverage a server-side implementation to streamline GA4 measurement, take advantage of Meta’s Conversions API and drive an 18% decrease in cost per bookings.| Hookflash Analytics Blog
The concept of "attribution" often sparks confusion within the web analytics and advertising industry, mainly because it carries different meanings across platforms. This article aims to clarify how attribution works specifically within Google Analytics 4 (GA4) while also exploring how GA4 allocates visit and user acquisition.| Hookflash Analytics Blog
Curam's success in driving a +35% increase in conversions is a testament to the power of data-driven experimentation. By thoroughly understanding their users and iteratively testing hypotheses, Curam was able to significantly enhance their platform’s performance and better meet their users' needs.| Hookflash Analytics Blog
These past few years we've seen massive shifts in how we use AI in our day to day, but how is AI evolving in search and where are we headed?| Hookflash Analytics Blog
Have you seen an increase in Google PPC traffic with a campaign value of (organic) in the past few months? If so, you’re not alone. | Hookflash Analytics Blog
We are proud to announce that our SEO Director, Mollie Ellerton, was named in Campaign’s Faces to Watch earlier this week.| Hookflash Analytics Blog
Hot on the heels of our first ever award at the Campaign Tech Awards, we were thrilled to pick up our second, for Start-up of the Year the UK Digital Growth Awards.| Hookflash Analytics Blog
Want to track experiment interactions in GA4? We get this a lot. When adding new components or changing existing ones sometimes you can be limited by the click or action tracking (using CSS selectors) that you can add within your testing platform because this doesn’t get passed into your analytics platform.| www.hookflash.co.uk
Learn how page speed impacts carbon emissions and improve your site’s eco-footprint as well as optimising for a positive user experience.| www.hookflash.co.uk
Solutions and tools to optimise QA process for GA4 ecommerce implementation in Shopify Checkout Extensibility| www.hookflash.co.uk
Discover best practices for implementing GA4 ecommerce tracking with Shopify Checkout Extensibility to ensure that site tracking isn’t disrupted| www.hookflash.co.uk
Discover the benefits of client-side tracking in platforms such as Google Tag Manager, best practices for governance, and impacts on your site’s speed.| www.hookflash.co.uk
In the first 6 months of our partnership, the benefits of experimentation were clear for Lovat. From saving £115k in revenue to driving an average of +9% uplift through 12 tests, it's safe to say experimentation is becoming ingrained in Lovats website optimisation process in their journey to becoming more data-driven.| www.hookflash.co.uk
Learn about SEO strategies; the starting points you need to build & grow your strategy for yours or your client’s website.| www.hookflash.co.uk
