Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee cup in hand, eyes tired from late nights analyzing data. “But are we actually moving […] The post Social Media Metrics: What Brands Should Be Measuring In 2025 appeared first on Ross Simmonds.
