This isn't your usual 021 issue. No marketing measurement advice today, just some personal news and a request.| www.021newsletter.com
We dive into how to use split-testing on performance marketing to uncover insights on your audience and validate acquisition initiatives.| www.021newsletter.com
A maintained testing roadmap should help you achieve high testing cadence, define actionable next steps and communicate insights to the relevant stakeholders.| www.021newsletter.com
Discrepancies between marketing sources can undermine trust in the data and lead to unnecessary investigations. Is it important for data sources to match and how do we achieve this?| www.021newsletter.com
We cover how to measure mobile install campaigns with and without a third-party Mobile Measurement Partner on Google Ads, Meta Ads, Programmatic and other channels.| www.021newsletter.com
Six ways I use AI for measurement work and why technical democratization can hurt your competitive advantage| www.021newsletter.com
We cover how to optimize paid campaigns for the most valuable users by leveraging predicted conversion values, like lead scoring| Marketing measurement and analytics | 021 Newsletter
Measuring data can be just as important as ignoring data. We cover different metrics that you should pay extra attention to before committing to "data-driven" decisions.| Marketing measurement and analytics | 021 Newsletter
What we've taught on measuring true campaign performance and proving marketing ROI.| Marketing measurement and analytics | 021 Newsletter
Eight measurement strategies to optimize marketing measurement, reduce wasted ad spend, and make data-driven decisions at scale.| Marketing measurement and analytics | 021 Newsletter
We cover how MMM, coupons, bottom funnel and top of funnel metrics can help you understand the performance of your affiliate campaigns.| Marketing measurement and analytics | 021 Newsletter
Five different marketing data issues companies face—from data quality to data activation—and how to tackle them.| Marketing measurement and analytics | 021 Newsletter
Discrepancies in attribution data are inevitable. This guide will walk you through the steps to effectively measure and monitor reporting discrepancies, using tools like Rows and Google Analytics.| Marketing measurement and analytics | 021 Newsletter
It's tough to track brand, video and newsletter ads—but that doesn't mean it doesn't drive results. We cover how to measure their ROI and unlock new channels for your marketing budget.| Marketing measurement and analytics | 021 Newsletter
Paid Search has a risk of “cannibalising” Organic Search. I cover how to measure incrementality for this strategy. (Includes Google Sheet Template)| Marketing measurement and analytics | 021 Newsletter
Ever since Apple rolled out ATT I’ve been asking friends to click “allow tracking”. In this article, I explain why—like I do to my non-marketing friends.| Marketing measurement and analytics | 021 Newsletter
An overview of the projects I work on and how I help companies achieve their business goals with better decision making + data signals| www.021newsletter.com
We cover the four steps you must take in order to measure Return On Ad Spend (ROAS) of your performance marketing campaigns.| www.021newsletter.com
We cover how a shift from CAC to ROAS measurement led to a new campaign taxonomy and improved performance for SaaS VEED.io| www.021newsletter.com
We cover how Mixpanel’s different attributions models can answer burning marketing questions on campaigns’ impact that go beyond CAC| www.021newsletter.com
The data issues companies face, what drives them to change course and what can turn data teams into profit centres.| www.021newsletter.com
I helped WeTransfer build their first Growth Model. I cover why and how we built this model; as well as how it was leveraged by product and marketing teams.| www.021newsletter.com
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.| www.021newsletter.com
Naming conventions enable you to 1) join disparate data sources, 2) segment reporting; and 3) create audiences. We cover their benefits and best practices.| www.021newsletter.com
With new privacy legislation and features, attribution by itself doesn’t cut it. We cover how to measure paid campaigns' performances with incrementality testing instead.| www.021newsletter.com
We cover the differences between measuring product-led sales and product-led growth motions, and what metrics to define for each| www.021newsletter.com