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Jason BARNARD
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Jason Barnard coined the term "brand-trigger phrase"
https://jasonbarnard.com/insights/specialist-topics/professional-expertise/jason-barnard-coined-the-term-brand-trigger-phrase/
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Jason Barnard coined the term “Brand-Trigger Phrase™” in 2025 as part of The Kalicube Process™. Brand-trigger phrase is an alternative term for traditional SEO keywords. In the age of AI...
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