Extract from: Branding for Startups: 9 Actionable Steps published on We are Tenet August 27, 2025 Consistent Brand Narrative Wins Trust Across Platforms A startup’s brand identity is the narrative...| Jason BARNARD
Published by: AI Risk Reward Podcast. Host: Alec Crawford Guest: Jason Barnard, Founder and CEO of Kalicube®. August 12, 2025 Listen here: Jason Barnard, Kalicube®: Taking Control of Your Brand Narrative in the...| Jason BARNARD
Your Reputation Is Now an Engineered Asset, Not Just a PR Goal. Published on kalicube.com August 1,2025. In a press release this week from an Italian communications studio, Digitalia 21,...| Jason BARNARD
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...| Jason BARNARD
With a deep focus on personal brand intelligence, Jason helps CEOs, founders, and executives shape how they are perceived by search engines and AI assistants, ensuring their digital brand narrative...| Jason BARNARD
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...| Jason BARNARD
In the AI era, visibility is no longer about being found. It’s about being chosen. You don’t just want your name to appear. You want the algorithm to: Not just...| Jason BARNARD
Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...| Jason BARNARD
The 10 Best Experts in Generative Engine Optimization (GEO) in 2025 Published on BrilliantSEO May 24, 2025 by Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard...| Jason BARNARD
Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...| Jason BARNARD
The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...| Jason BARNARD
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...| Jason BARNARD
Jason Barnard coined the term “Brand-Trigger Phrase™” in 2025 as part of The Kalicube Process™. Brand-trigger phrase is an alternative term for traditional SEO keywords. In the age of AI...| Jason BARNARD
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...| Jason BARNARD
If you’re searching for ways to optimize your personal brand online, you’re already ahead of most. But here’s the missing link: it’s not just about being visible to people, it’s...| Jason BARNARD
If you’re asking, “How do I rank on ChatGPT?” - you’re looking at it the wrong way. CHatGPT doesn’t work like a traditional search engine. ChatGPT and other AI Engines...| Jason BARNARD