MeasureSchool Creating a Customer Analytics Strategy in 7 Steps For years, businesses have collected customer data like gold. Terabytes of clickstreams, CRM records, and survey responses sit in warehouses and pretty dashboards, waiting to “reveal insights.” Yet, most businesses still struggle with the same question: How do we build a customer analytics strategy that strengthens customer connections and grows business? This is where a ... Read more The post Creating a Customer Analytics ...
