Anomaly Detection in Google Analytics 4 (2025)
This is a guide on anomaly detection in Google Analytics 4. Learn how to identify outliers in your data to fix potential underlying issues.| MeasureSchool
This is a guide on anomaly detection in Google Analytics 4. Learn how to identify outliers in your data to fix potential underlying issues.| MeasureSchool
This is a guide on using Data Layer with Google Tag Manager. Learn how to use Google Tag Manager Data Layer in your Tags and Triggers.| MeasureSchool
This is a guide on Google Analytics 4 eCommerce tracking. Learn how to send eCommerce information to GA4 with just a few clicks.| MeasureSchool
MeasureSchool provides video tutorials, courses & other resources to help marketers measure, analyse & make data-driven decisions.| MeasureSchool
This is a guide on how to use pivot tables in Google Sheets. Learn how to use this powerful feature to help your data analysis.| MeasureSchool
This is a guide to import data from Google Analytics into Google Sheets using the Reporting API to build a Google Sheets dashboard.| MeasureSchool
This is a guide on Facebook Ads for Shopify. Learn how to connect the two tools so that your online store can reach your ideal customers.| MeasureSchool
This is a guide on how to find more Facebook audience interest suggestions. Learn how to access interests that are hidden in the FB platform.| MeasureSchool
Learn how Contact Form 7 tracking works in Google Tag Manager, count form submissions and pass this data on to Facebook, Google Analytics or Google Ads.| MeasureSchool
This is a tutorial on how to capture UTM parameters from your URL into your form fields to enrich your subscribers profile in your CRM.| MeasureSchool
This is a guide to install Google Tag Manager on WordPress. Learn a few ways to implement it so you can start deploying your tracking tags.| MeasureSchool
This is a guide on how to install Google Tag Manager on your Wix website. Learn how to install GTM, deploy tags, track clicks and conversions.| MeasureSchool
Learn how to track relative click data with a custom JavaScript variable. You can pull all kinds of data around your clicked element in GTM!| MeasureSchool
This is a guide on JavaScript for Google Tag Manager. Learn our top 5 recommended JavaScript techniques to step up your measuring game.| MeasureSchool
This is a guide on Looker Studio Pivot Tables (Data Studio). Learn this chart type & how to use it to present your data in Looker Studio reports.| MeasureSchool
This is a guide on Chrome extensions for digital marketers. Learn our top 10 most recommended extensions, with a few bonus ones, as well.| MeasureSchool
This is a guide on how to track PDF downloads in Google Analytics 4. Learn to do this by enabling file downloads in enhanced measurements.| MeasureSchool
This is a tutorial on how to do simple data analysis with Google Sheets. Learn how to manipulate data and understand trends in Google Sheets.| MeasureSchool
MeasureSchool Customer Engagement Analytics Best Practices & Metrics It’s not always clear whether your audience is truly engaged or just passing through. Customer engagement analytics helps you figure out who’s sticking around and what’s driving customers to take action. When businesses pay attention to these insights, they can keep customers coming back, and, in the long run, turn more interactions into conversions. We’ll ... Read more The post Customer Engagement Analytics Best Pra...| MeasureSchool
MeasureSchool Creating a Customer Analytics Strategy in 7 Steps For years, businesses have collected customer data like gold. Terabytes of clickstreams, CRM records, and survey responses sit in warehouses and pretty dashboards, waiting to “reveal insights.” Yet, most businesses still struggle with the same question: How do we build a customer analytics strategy that strengthens customer connections and grows business? This is where a ... Read more The post Creating a Customer Analytics ...| MeasureSchool
MeasureSchool How to Collect and Utilize Customer Insights and Analytics Why do some brands always seem to click with customers? That’s the magic of customer insights and analytics. Businesses can craft exceptional customer experiences and make strategic, profit-driven moves by analyzing trends, gathering data, and listening to feedback. We’ll cover how to use these insights to stay ahead of the competition and keep your customers ... Read more The post How to Collect and Utilize Cust...| MeasureSchool
MeasureSchool Google Analytics Unique Visitors Guide Last Modified on March 26, 2025 Total users, active users, new users, returning users, sessions, and the list goes on… so many metrics to look at. No wonder you can become confused quickly when it comes to understanding the difference between all these metrics and dimensions. Besides, what we might think of as a metric ... Read more The post Google Analytics Unique Visitors Guide first appeared on MeasureSchool and is written by Usman Qur...| MeasureSchool
Learn how to measure content performance with the right KPIs, reports, and insights to drive real growth with our handy guide.| MeasureSchool
This is a guide on tracking Facebook ads in Google Analytics 4. Learn the best practices to track and analyze Facebook ads traffic in GA4.| MeasureSchool
This is a list of the top 5 most useful Looker Studio Functions for Calculated Fields (Data Studio). Learn how to create and use them with this in-depth post.| MeasureSchool
Track the top 10 landing page metrics to track to improve conversions, reduce bounce rates, and optimize user engagement.| MeasureSchool
This is a guide on Facebook Ad data analysis. Learn how to analyze metrics in Facebook Ads to improve performance for more conversions.| MeasureSchool
This is a guide on web analytics in digital marketing. Learn the most important aspects of web analytics, from what it is to how it is used.| MeasureSchool
This is a tutorial on how to install Google Tag Manager on your website. Learn how to get Google Tag Manager set up and working correctly in this post.| MeasureSchool
This is a guide on Looker studio dashboards. Learn how to use tools and filters to polish our reports in Looker Studio.| MeasureSchool
This is a guide on Looker Studio dashboard enhancements. Learn our top 3 techniques to help your clients better understand their data.| MeasureSchool
This is a guide to Looker Studio Connectors. Learn what connectors are available and how to use them to pull your marketing data into your reports.| MeasureSchool
This is a guide on Looker Studio community visualizations. Learn how to use the Community Visualizations in the Looker Studio.| MeasureSchool
This is a guide on the Looker Studio charts. Learn the essential chart types, how to insert them, and know which type best showcases your data.| MeasureSchool
This is a guide on how to link Google Ads to Google Analytics 4. Learn how to use both tools to see a broader picture of your website visitors.| MeasureSchool
This is a guide on how to use Chrome Developer Tools as a Marketer. Learn how can they be used to help your marketing.| MeasureSchool
In this guide, we'll explain how to utilize the data layer variable in Google Tag Manager to pull important data from the data layer.| MeasureSchool
This is a guide on ways to use ChatGPT with Google Tag Manager. Learn 10 ways of using this AI tool to make your tracking more efficient.| MeasureSchool
This is a guide on ways to improve your digital marketing skills. Learn the 10 methods to take your skills to the next level.| MeasureSchool
This is a guide on setting up a demo eCommerce website. Learn how to create a demo website for practicing using GTM with & installing tracking.| MeasureSchool
This is a guide on the Google Tag Manager custom JavaScript variable. Learn its use cases and best practices for storing data other types cannot.| MeasureSchool
This is a guide on how to track lead sources in ActiveCampaign. Learn how to create hidden form fields and fill them with UTM information.| MeasureSchool
This is a complete guide to Looker Studio Calculated Fields and Functions. Learn how to use these in...| MeasureSchool
This is a guide on UTM parameters in Google Analytics 4. Learn how to decode UTM parameters in your standard or exploration reports.| MeasureSchool
This is a guide on how to track affiliate links with GA4. Learn how to see affiliate data, create custom events, and mark them as conversions.| MeasureSchool
This is a guide to using the GTM4WP plugin to install GTM on Wordpress. Learn how to set it up correctly and configure its data layer options.| MeasureSchool
This is a guide on Meta Pixel tracking with Google Tag Manager. Learn how to install Meta Pixel, track events, & much more in this tutorial.| MeasureSchool
This is a guide to using CSS Selector in Google Tag Manager. Learn what they are and how to use them with GTM triggers in this tutorial!| MeasureSchool
This is a guide on web analytics tools. Learn our top 10 list, their features, limitations, and any associated costs to help you choose which is best.| MeasureSchool
This is a tutorial on popup tracking with Google Tag Manager. Learn how to track popup interactions & events on your website with this GTM guide.| MeasureSchool
This is a guide on using analytics to improve user experience. Learn the 8 strategies for tackling pain points and long-term optimization goals.| MeasureSchool
This is a guide on how to track UTM codes in Google Analytics 4. Learn what they are, why they're important, where to find them, and best practices.| MeasureSchool
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This is a guide on Google Analytics 4 demographics reports. Learn how to use, create, and analyze the various GA4 demographics reports.| MeasureSchool
This is a guide on form tracking in Google Analytics 4. Learn how to enable form interactions from the enhanced measurement events in GA4.| MeasureSchool
This is a guide on how to export Google Analytics 4 data to Google Sheets. Learn the different methods of exporting the data from GA4 for analysis.| MeasureSchool
Learn all the basics about Google Sheets in this guide for beginners. Create spreadsheets, organize and analyze data, and share with others!| MeasureSchool
This is a guide on website metrics. Learn 12 metrics to track for your online business, from generic to content, eCommerce and SaaS metrics.| MeasureSchool
This is a Google Tag Assistant tutorial for beginners. Learn how to set it up, interpret its results, and use the handy record function.| MeasureSchool
This is a guide on Google Analytics 4 metrics. Learn about 11 GA4 metrics that should be the pillars of your comprehensive data analysis.| MeasureSchool
This is a guide on GA4 Cross-Domain Tracking. Learn how to track user journeys across different domains and ensure more accurate data reports.| MeasureSchool
This is a guide on how to blend data in Looker Studio. Learn how to add another data source to the table, and add metrics to the blend.| MeasureSchool
This is a guide on Google Sheets Tracking with Google Tag Manager to pull data from your marketing tools for analysis in Sheets.| MeasureSchool
This is a guide on Looker Studio Tooltip annotations. Learn more on how to create decluttered yet data-rich dashboards.| MeasureSchool
This is a guide on the data discrepancies between GA4 and Looker Studio. Learn the solutions to help you handle misunderstandings confidently.| MeasureSchool
This is a guide on the Looker Studio basics. Learn how to access the tool, create a report, and master the report editor.| MeasureSchool
This is a guide on WooCommerce Google Analytics 4 tracking. Learn how to track eCommerce data in GA4 using the GTM4WP plugin and GTM.| MeasureSchool
You've just heard of the new Google Tag feature in Google Tag Manager? We'll you're in the right place to learn what it is and how to set it up!| MeasureSchool
This is a guide on how to use BigQuery with ChatGPT. Learn what prompts to use with this tool to return SQL queries from BigQuery.| MeasureSchool
This is a Google Looker Studio tutorial. Learn how to connect your data and create a dashboard from scratch using Google Looker Studio.| MeasureSchool
This is a guide on the Google Analytics 4 setup best practices. Learn of the different settings you need to pay attention to when setting up GA4.| MeasureSchool
This is a guide on Google Analytics 4 attribution models. Learn how attribution works so you can make the right decisions for your business.| MeasureSchool
This is a guide on GA4 scopes of traffic. Learn the three traffic-source dimensions, their heirarchy, and where they're found in your reports.| MeasureSchool
This is a guide on how to install consent mode v2. Learn how to implement the basic or advanced modes for adhereing to the user consent.| MeasureSchool
This is a post about ChatGPT in Digital Marketing. Learn how experts use this AI tool for their niche and what prompts they're using.| MeasureSchool
This is a guide to the Google Tag Manager preview mode. Learn how to navigate all the new and exciting features!| MeasureSchool
A step wise guide to setting up a Google Tag Manager Cookie. Learn how to use Google Tag Manager to unlock useful data stored in cookies!| MeasureSchool
This is a guide on how to track website traffic sources with GA4. Learn how to understand, track, cleanse, and view traffic source data.| MeasureSchool
This is a guide on how to track recommended events in GA4. Learn how to create and test GA4 event tags for recommended events with GTM.| MeasureSchool
This is a guide on Google Analytics 4 reports. Learn the available reports, how to access them, and which are the most essential for your business.| MeasureSchool
This is a guide on how to overcome GA4 limitations. Learn how Looker Studio can help in dealing with 3 common problems when using GA4.| MeasureSchool
Master Google Analytics 4 Scheduled Email Reports: Learn how to set up and manage, and receive automated reports directly into your inbox!| MeasureSchool
This is a guide on the Google Analytics 4 cohort analysis. Learn what cohorts are, how to read and create them to increase your user engagement.| MeasureSchool
This is a guide on GA4 Custom Events. Learn how to Create them with and without Google Tag Manager and where they're located inside GA4.| MeasureSchool
This is a guide on how to customize your Google Analytics 4 reports. Learn how to modify standard reports to show the information you need.| MeasureSchool
This is a guide on the GA4 DebugView. Learn why you should use it, how to enable it, and how to navigate its different sections.| MeasureSchool
This is a guide on the Google Tag Manager auto-event variable. Learn its 13 sub types, their use cases, alternatives, and limitations.| MeasureSchool
This is a guide on the GA4 measurement ID. Learn what it is, how to find it in your GA4 property, and the methods of installing it to your site or app.| MeasureSchool
Google Analytics 4 audit checklist containing 16 questions for a correct account setup. Learn how to quickly check and improve your setup| MeasureSchool
This is a guide on the GA4 Account Hierarchy. Learn what it is, how it is different from UA and business cases where we can use multiple properties.| MeasureSchool
MeasureMasters is a membership for technical marketers. Get access to our latest courses, receive support when you're stuck and much more!| MeasureSchool
This is a guide on how to install Google Analytics 4 with Google Tag Manager. Learn how to effectively use GTM during installation and beyond.| MeasureSchool
This is a guide on the GA4 realtime report. Learn and understand the interface, how to interpret data, and troubleshoot common issues.| MeasureSchool
This is a guide on GA4 event parameters. Learn how to configure custom definitions and view parameters to maximize your data analysis.| MeasureSchool
This is a guide on GA4 data streams. Learn how they work to better organize your Google Analytics 4 accounts.| MeasureSchool
This is a guide on the GA4 bounce rate. Learn how it is different from the UA definition, where to find it, and how to see it in your reports.| MeasureSchool
This is a guide on funnel exploration report in GA4. Learn how to draw insights from your data using the funnel exploration report.| MeasureSchool
This is a guide on Google Analytics 4 event tracking. Learn proper event tracking implementation with our curated checklist.| MeasureSchool
This is a guide on GA4 migration. Learn how to migrate to Google Analytics 4 in these 11 comprehensive steps. There's also an infographic included.| MeasureSchool
This is a guide on Google Tag Manager and Google Analytics 4 naming conventions with examples. Learn the naming conventions & best practices.| MeasureSchool
