Gen Z has a new favorite search engine, and it’s not Google. It’s TikTok. Yep, the same app known for dance trends and chaotic comedy skits is where today’s students go to figure out everything from which colleges have the best dorms to how to apply for scholarships. With 74% of U.S. college students using… The post The TikTok Search Takeover: What It Means For College Marketing appeared first on The Campus Agency.
