With over 22 years of experience and a singular focus on Gen Z, The Campus Agency can help connect your brand to the college market.| The Campus Agency
If you want Gen Z’s attention, here’s a hint: perfect sunsets and airbrushed smiles aren’t it. Columbia Sportswear just proved it by trading “pristine and perfect” for snakes, storms, vultures, and an unsettling cameo from the Grim Reaper. Their new campaign, Engineered for Whatever, doesn’t just sell jackets, it sells survival, grit, and a wink… The post Why Columbia’s Bold “Engineered for Whatever” Campaign Works for Gen Z: And How Your Brand Can Steal the Playbook appea...| The Campus Agency
A character named Aidan. Pixelated horror filters. Cookie mascots with cursed energy.This isn’t a fever dream, it’s one of the smartest social media plays we’ve seen in recent years. Nutter Butter, the nostalgic cookie brand that’s typically found on snack shelves, not marketing trend reports, has been quietly building one of the most talked-about TikTok…| The Campus Agency
Influencers are tired of labels. They want meaningful roles and more importantly, meaningful rewards. So why are brands still separating ambassadors and affiliates like it’s 2015? If you’re running two siloed programs, you’re likely doubling the effort and halving the impact. Ambassadors bring heart. Affiliates bring hustle. Put them together, and you’ve got a self-sustaining…| The Campus Agency
Sure, TikTok and Snapchat might dominate Gen Z’s screen time, but email still holds the crown for exclusive offers and crucial campus updates. College students won’t miss an important internship email or a juicy brand deal landing in their inbox. But here’s the catch: building a thriving student email list takes more than just luck,… The post Email Isn’t Dead on Campus: How We Grow College Lists with IRL Tactics appeared first on The Campus Agency.| The Campus Agency
Whether you're running a paid social campaign, sending thousands of emails, or slapping your logo on a billboard, reach is the number that helps you separate noise from impact. But how do you calculate reach in your marketing scenario?| The Campus Agency
Virtual influencers are having a moment, and some of them aren’t even real. As brands explore everything from metaverse meetups to AI-generated avatars with millions of followers, a new peer-reviewed study (Joel-Edgar et al., 2024) has dropped a reality check that marketers need to pay attention to. The research shows that while Gen Z might…| The Campus Agency
Gen Z has a new favorite search engine, and it’s not Google. It’s TikTok. Yep, the same app known for dance trends and chaotic comedy skits is where today’s students go to figure out everything from which colleges have the best dorms to how to apply for scholarships. With 74% of U.S. college students using… The post The TikTok Search Takeover: What It Means For College Marketing appeared first on The Campus Agency.| The Campus Agency
Marketing leaders face a daily dilemma: how to engage audiences without feeling like just another ad. Enter user-generated content (UGC) and influencer marketing—two buzzworthy strategies claiming the throne of consumer trust. But here’s the catch: not all shiny tactics deliver real results. With UGC boasting engagement rates nearly seven times higher than traditional branded content,…| The Campus Agency
If you thought 2024 was big for Campus, just wait until you see what we have in store for 2025. Last year, we set a new benchmark for in-person brand activations, executing more events than ever before in our history. From coast to coast, our team brought brands directly to students, engaging Gen Z in… The post The Campus Agency: What’s Ahead for 2025 appeared first on The Campus Agency.| The Campus Agency
The world of brand marketing just got a major shake-up. Unilever, one of the largest consumer goods companies in the world, has announced a radical shift in its advertising strategy under its new CEO, Fernando Fernandez. In a move that underscores the growing power of influencers and social media, Unilever plans to allocate 50% of…| The Campus Agency