By now, you are probably all well aware that social media must be an integral part of your online marketing strategy. Many of you may see it as a 'necessary evil or a 'total time suck. I felt that way, too, once. Now I see social media marketing (SMM for short) as a 24/7 international block party and a sea of endless possibilities! Creating viral content and promoting it is only a fraction of the equation. You must also strengthen your online footprint and become part of the network.
